Web Traffic At Once

The amount of quality links pointing to your website determines the popularity of your websites with many of the search engines, so it is very important to obtain quality links. However, you need to know where your website stands in the search engine rankings in order to see how much work you need to do to increase and maintain that popularity rating.

Another way to build links is through free content creation or free article submissions. When creating your website you will need to fill your site with fantastic content and make updates so other sites want to link to your site. Search engines are now smart enough to know that content is related, so, links from relevant sites are more important then links from sites which are irrelevant.

The assumption still is that if a site has valuable content or services to offer that other webmasters will link to that particular site. Most importantly, work on your content for natural linking from other websites. It is hard to get one way links but if you have good content that goes far beyond other sites people will want to link to you, it is still harder to get one way links than it is to get reciprocal links.

Since page rankings is very important to the major search engines, and links influence this, it is important to create a game plan on how to build links to your site. A well laid out plan will help in establishing the overall link plan and strategy to drive traffic to your site. As time goes on your site will grow and your page rank will get better and you will have better chances securing quality links. As you website continues to grow and build in popularity you will need to quality links from other sites pointing to your site to keep your rankings. Link building never stops, if you stop link building and other sites stop linking to you, you could possibly lose your ranking on the search engines.

The amount and quality of links you need will depend on the competitiveness of the keyword phrases for which you are optimizing. If you put in the time and work on your link building efforts over time you will see results in the long run.

Article directories work with many different partners and by writing articles your articles can show up on many different sites. Your best bet in these times is to write articles and submit it to article directories. By using article submission services and directory submission services you are able to increase your ranking to your website, by submitting you are creating one way links back to your site.

Using automated tools are not link farms, the reason for this is because you decide who you want to trade links with each and every week. Continue building quality links and you will see that in time it will all pay off.

Getting the one-way link is more difficult to obtain than reciprocal links, but the pay off will come if you get solid long-term links and you will see the search engine ranking results increase.

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We often hear of Google Page Rank and this topic is imminent in most Internet Marketing forums. We know higher Page Rank means that the website or blog is of some quality but what is Page Rank? and How is it determined?

Page Rank(PR) is a tool that Google uses to determine a sites quality and effectiveness. It is determined by the number of quality backlinks a site has. What is determined as a quality backlink?

Link building is the most trickiest part of SEO. Most website and blog owners go about link building by the reciprocal link method. It simply means both sites links to one another, so a fair and win-win situation for both parties. Each of these links carries a different weight which is determined by their Page Rank.

If your site is of PR 3 and you link to a site of PR 5 and this site links back to you, then the weight of the link from the PR 5 site to your site is higher than the weight of the link from your site. This is because the link which is pointing to your site is from a PR 5 site which Google have already determine to be a quality and important site to them. The weight of that link can be higher if the PR 5 site that linked to your site is of the same content as your site. Google rates link of the same content to be more higher and important than from a link of a different content.

The limitation to reciprocal linking method is that when a site has too many links that points to other sites. This effects the weight of the link. When you link to a site of this type, even when the PR are the same and your site has only two links pointing out from your site, then the weight of the link you receive is lower.

The best is still a one way link and this carries much more weight than reciprocal links. If you inject real quality content and very useful resources to your site, then eventually your site will achieve this.

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The popularity of Google can be gauged from the fact that the Oxford dictionary included it in its directory as a term that refers to the search mechanism. Since its inception, Google has changed the way people search for information online. Though a late entrant in the field, it has become the most popular search engine on the World Wide Web. This was primarily because of its superior performance, ease of use and high quality of results. In fact, with time Google has grown more than just a search engines. It enjoys unparalleled authority on the internet and its results determine the success or failure of a website in the cyberspace.

Google Page Rank
One of the factors that Google uses to rank web documents is the Page Rank. Google PageRank if a numerical figure on the scale of 0 to 10, 0 being the least and 10 being the highest figure that denotes the quality of the website.

What Determines the Page Rank?

Keyword Density
One of the prime methods that determine the ranking of websites on search engine results is its relevance for the searched query. The frequency of occurrence of the search phrase on the website is what decides where it will be placed in the search engine results page. The occurrence of the search phrase is measured with respect to the length of the web document. This is known as keyword density. The more the keyword density, more will be the relevancy of the website.

However, it should be noted that blatant keyword stuffing would not work. Google knows how to identify these malpractices and penalizes websites for the same. The idea is to disperse keywords strategically along the web document so that the content makes sense at the same time is rich in targeted keywords.

Link Popularity
Another factor to gauge website popularity is to actually determine how popular the website is on the Internet. This can be seen by counting the number of web pages linking to the concerned website. The numbers of links that point to your website tell about how many of them think that your website is worth. The number of inbound links determines the importance of a website and is called its link popularity.

Inbound links is not only measured by the quantity of links to your website but also with the quality of links. If your website has 100 links from malicious or low PageRank websites, it would not be better than having 10 links from high PageRank established websites. Link popularity is another important factor that determines the PageRank of a website.

Content Quality
The quality of content that is uploaded on the website plays yet another important role in determining the PageRank of the website. In fact, this is a preceding factor for link popularity itself. If the content on your website is fresh, original and informative then more and more visitors will visit and websites would want to link to you. This increases your link popularity and soars your ranking on Google.

However, make sure that the content you update is original. Google penalizes website for plagiarized content.

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When i launched my site I thought it would be a big task to optimize my site ranking in googlesearch engine. But its not that hard trust me. I will be picking up points which will will help you in your sites ranking optimization. Here i go :

Before buying a domain

Always check which domain you are buying. Never buy a domain with a common name, very hard to optimize. Try a name which is not common.

While preparing your webpages

Add meta tags—> description, keywords, title. Give the first prefrence to the words related what your site is about like for website designing —–> website design studio – sycamore.in, dont write the name of your site first. Add only relevant words as the search only picks up the first 3-4 words only while searching, rest are picked up they are not found on any other website.

2.Keywords are written as –> website, designing, so on and description–>website design, flash template design,etc.

After launching your site ( adding link )

Try to add your website in all the search engines and open directories. It is very necessary step. Open directories are the best to boost up your ranking.

2.Article writing is the best way. Submit your articles to the popular article submission websites.One is ezinearticles.com.Really good one.

If you are lazy like me add comments to various blogs you find on the net.I use www.globeofblogs.com to find all teh blogs. And do taKe a look where you are adding your link the page should have a page rank where your comment is being added otherwise it will not be of much help.

4.(important) Why adding links is so important? When google’s crawler starts to crawls the websites present on the web, it checks for the links on the pages which are already cached in its database. If your link is not there your site will not be crawled. Its like a chain reaction, one is linked to the other, other is linked to another. But if your site is a new submission it will have to wait to get a tocken. After the token is recieved then only your site will be crawled. But if your link is found on a site which has a good rank in google. Your site will be crawled and pages from your site will be cached. For eg if google crawls a site on 21st of every month and your site is linked to it your site will also be crawled on that day. Before adding the link to a page do check when has google cached that page.

Please do read all the points carefully.These can fetch you a good rank in google.This article is the private property of Bikramjit Singh.You can distribute it further in any way but please make sure that the name of the author remains intact while publishing.

thanks

by bikramjit singh

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Some business men are thinking that inbound links mean little to nothing. What is important for them is earnings, page views, and revenue. Everything else is not very important for them. How do you earn more from an online advertising campaign?

Does getting inbound links from a poor page do any good? Is it worth spending time to get it? The search engine optimizers’ answer is yes. The anchor text is really valuable and low page rank doesn’t mean that the source page is poor; the page does not follow an appropriate SEO campaign. A low PR can rank well and a link from it would be valuable too.

But the best solution is to have inbound links for important sites, which places you high on Google’s results list. Maybe it’s wise to think further than page rank. The potential traffic of famous brands, for example, is very important too.

Some well known firms have a very low PR, but the traffic they are generating is worth getting it. There are sites that may even have a PR of 0, but the site content is related to your sites. Go ahead and link to these kinds of sites because relevancy is also very important.

The general idea is that every link is getting a better page rank; Google really loves links strategy. There is no single inbound link that can hurt a site; there are some links banned by Google.

They can make outbound links to you, but search engines understand that a website designer or webmaster can’t control every time this happens. The punishment isn’t applied every time when irregular links appear.

It is wise to verify as often as possible the outbound links source and eliminate the dangerous ones. If linking a bad site becomes a usual activity, search engines will penalize this fact.

Months, maybe even years of hard work from web designers, programmers, webmasters and search engine optimizers will be vanished. Any attempt to reach a high page rank will remain without a result.

There are some addresses where the punished webmasters can ask for forgiveness and have the right place in the results page again. It does not work every time. In principle, there is no penalty given to a site that links to a relevant page; but using the reciprocal links farm will get a website severely punished not only by Google, but also by the other popular search engines.

There are linking directories that you may join to link to other sites with relevant content or with a high page rank. Just be sure to check your backlinks to make sure they are linking back to you because Google does not favor those who have hundreds of links with no backlinks. A great resource to join and start linking your websites is:

o http://www.MyLinkMachine.com

You may also want to consider article submission to directories to insert your links into your articles. If a reader is very interested in your article, chances are that they will click on your link to visit your website. To star submitting your articles to a great directory, go to:

o http://www.MyContentBuilder.com

Article submission can be tedious, which is why you may want to consider an automatic article submitter. It can submit one article to over 30 sites in a half an hour. To watch a video on how to accomplish this, go to:

o http://1trac.com/dt/t/Article_Submitter_Video.php

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Have you ever gone through the often depressing exercise of typing in keywords, even specific ones, on a search engine like Google, only to find your site buried in the muddy depths of page three? At this point, may I suggest that you have probably done one of three things, a) shrugged your shoulders and elected to market your services or goods in old-fashioned ways, b) got dispirited and closed your site down, or, c) made some enquiries about changing the situation so that your Web site ranked somewhere high on page 1 instead of down there in the mud.

It is you C people that will most likely be reading this article, and you are definitely the category of Web Owners who I believe will benefit both of us, by reading this article.

So just how do you go about improving the position of your website on a search engine, when a potential customer of yours tries to find goods or services in your area that you can offer them?

Well firstly let us get through some of the verbage. The measure of whether you are top 10 on page 1 of the search result, or somewhere else, (which really translates to nowhere), is all down to a calculation called page ranking or PR for short. Okay, so now you know this, let us discuss how you can increase that PR so as to drive real live prospective customers to your site in ever increasing numbers.

The major search engines all use a similar algorithm to determine the PR of any given site as a result of any given keyword search. The full detail of how that algorithm is constructed is beyond the scope of this short article, so let’s discuss the dot points.

The number of hits your site receives is taken into account, as is the volume of content, and the time you have been continuously online. However, the most powerful criteria the search engine will use is something loosely described as peer linkage. Peer linkage, what on earth is that I hear you ask? Peer linkage expressed very simply is a count of how many sites, with relevance to yours, have chosen to have a link to your site.

By way of and example; Pete the plumber from Anytown has a website. He is a successful plumber and has developed strong relationships with various plumbing supply companies in his area. Because of this relationship those plumbing supply companies have chosen to place a link back to Pete’s website on their websites. They choose to do this, as they find him to be an honest tradesman who represents the craft of plumbing well, and who undoubtedly supports their busnesses by buying his supplies from them. What Pete possibly doesn’t realise is that his site will have a very favourable PR ‘hit’, largely due to the fact that his local suppliers all carry a link back to him. This is a classic example of peer linkage in operation. In addition, the higher the PR that the plumbing supply sites have, the more upwards leverage our friend Pete will experience as a result of them choosing to link back to him.

Does this scenario fit your business and your website? If so, could you, (or would you), do the necessary legwork to have relevant peer sites place a link back to your site, on their site? If the answer is potentially yes, but there aren’t that many hours in the day, read on for a solution.

There is a whole industry out there devoted to assisting you, for a fee, to optimise your search engine ranking or PR. This industry is known collectively as search engine optimisation, or SEO for short. For a fee, usually a very big fee, they will take your web address and tweak it to maximise your PR. Want to know how they do it?

Well the main way for them to optimise your search engine results is to create peer sites, mimicking the example given above of Pete and his suppliers, and make sure that those peer sites contain a link back to your site. So what, in internet terms constitutes a site? Does it have to be a full-blown bells and whistles website? No it does not. It just has to have what is known as an HTTP address, in other words a unique Internet address that is searchable by everyone. One page is fine, as long as that page contains information relevant to your site, along with a link back to your site. By a million miles the most time and cost efficient method of achieving these requirements is to write an article that is relevant to your business goods or services and publish it on the Internet.

My suggestion is simply this. Cut out the cost, and cut out the middleman, and create these articles yourself.

So what does this entail? Well it means you need to be able to write, at least 6, (preferably 10 to 12), articles the contents of which bear a strong relationship to your business and your site, and have them published on the Internet. No, they don’t have to be War and Peace, 4 or 500 words minimum is acceptable, just ensure that it is relevant to your site and that it is free of spelling and grammatical errors. Oh and hey, don’t forget the all important inclusion of the link back to your website.

Okay, so you’ve got your articles written and I hear you ask, now what! Well I suggest you find an article site that accepts articles from authors, just like you, and publishes them for free on the Internet. This gives your article its unique Internet address, and therefore the peer support that the search engines seek to determine your page ranking. What’s even better, is that other sites can (and do) adopt your article as their own, and by publishing it on their site, spreading the distribution of your article, thereby working to further increase your page ranking.

So how can sites like this exist, publishing articles for free? Do they on the other side charge people to read, download or print your article? No they do not. These types of sites rely on the targeted advertising that is shown on them. Advertising aimed at you the author, as well as all the people who may choose to read print or download your articles.

One final tip, and a breath of fresh air to authors. Instead of joining all these article sites one by one, why not sign up with a marketer who will accept your article and then in turn distribute it widely on your behalf. Article Marketer is one such service. Have a look at the costs, and determine how much your time is worth. Are you really saving money when you are frequently diverted from the main game of writing those articles?

All the very best of luck maximising your footprint on the gigantic world wide web.

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Well this is a topic that provokes much dissention in the world of SEO and is probably one of the most misunderstood factors in the world of optimisation. In fact every popular forum is guaranteed to have at least one current thread that addresses this subject in one way or another.

Well what is true and what is myth?

It is true that Page rank is important but it is a myth that you should chase it.

It is true that you should pursue the activity that will improve it but false that you can measure it.

It is true that sites that have a good Pagerank will often be well placed in generic searches but false that this is the only factor influencing this placement.

So where does Pagerank come from?

Going back to the start of the evolution of Google it all began with the development of a search engine that could deliver more accurate results than facilities such as Alta Vista and Excite who back then were just two of a variety of dominant search engines.

Google was different, it was different because it ranks on different factors and this started when the founders decided to see if they could crawl the whole of web world and trace every link that could be found.

It is probably not correct at this point to conclude that Larry Page and Sergey Brin were trying to create a new internet search engine. But the concept of tracking and sorting all the links on the Internet was certainly heading that way.

What was even more impressive than just tracking the number of links was the idea of examining the link relationship between different sites and thus determining the concept of rank!

It was March 1996 when Larry pointed his crawler at his homepage at Stamford University and let it lose to explore the world. From the information gathered it was possible to sort sites that were important from sites that were less important according to link quantity, that was just the start and much more was on the agenda.

The concept was that once this site hierarchy is determined then the value of a link can be determined, it was a complex mathematical process but with Sergey the mathematician on board it was deliverable. The goal of course was achieved, Page and Brin were able to develop a system of ranking based on the number of links into a particular site factoring in the number of links to each of the sites that were linking to that particular site.

Once this was done they started to search the data and noticed that many of the results were more relevant to the query than when the same query was entered into the established search engines.

Thus was born the soul of Google and the intrinsic relationship with pagerank, of course this term came from the marriage of the evaluation process: rank, to the surname of Larry Page, hence Pagerank.

Thus another fact is established and that is Pagerank is not named because of a value of a webpage but from the founders surname. The obsession with Pagerank continues and debates rage but at the end of the day it is a mathematical formula and uses quantifiable elements to determine the end product which is rank.

Whilst it is important to understand what builds Pagerank anybody of repute understands that we do not know what the true PR is of any particular site or page. Google have given us an indicator which like any such directive was instantly abused so to the point where we are firmly in the dark as to the true Pagerank and we have to rely on the Google Toolbar indicator which is out of date and totally inaccurate.

Even the backlink indicator is not reliable in Google since this was also abused in the drive to gain position by manipulation, after its release as a command it was quickly dulled down.

Every Pagerank checker uses the Toolbar mechanism in one way or another and so all those so called experts out there offering true PR tracking services are also deluded or deceptive with their claims.

And therein lies the Achilles Heel, once the industry understood the relationship between links and ranking then it was open to abuse in the effort to manipulate the position of any given website. This has led to ever more stringent changes to the system which can have cataclysmic effects on millions of websites as different updates are served to Googles ranking model.

In a modern world the vast majority of linking is now done to try and pass a vote for authority with the aim of adjusting website positions in a positive way. The early days of links passing a natural vote of quality are gone for a huge section of the Internet, where this natural process still occurs is whereby the rank and file still link naturally to facilities such as Microsoft and Adobe and many other Goliaths.

What is certain though is that the average business website has its search engine position in part due to some manipulation of the link process, of course linking can be encouraged by releasing quality information, having a great content rich site and despite the manipulation Google still manages to produce remarkable results for relevancy.

This means that after a decade the system of Pagerank survives as the most relevant and accurate process for delivery search results to people entering their respective search queries.

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With all the talk about search engines and relevancy, I came up with some interesting thoughts that I wanted share about where I believe the search engines are heading concerning basic Search Engine Optimization (SEO).

Trying to stay ahead of the search engines, which is nearly impossible, I’ve been trying to look to the future of SEO while creating web pages following the guidelines of the major search engines.

One of the largest problems the major search engines are dealing with is Search Engine Spam, Adsense Spam, and “Spammy Pages” such as keyword stuffing to gain higher rankings. In guidelines from Google, they mention write your pages for the users, not for the search engines. This statement alone, is a little prediction of the future of what is coming. And in order to stay ahead of the curve with some long term planning, I am suggesting we should take this to heart, and stop using the older SEO methods that eventually will hurt us.

Websites are being currently being penalized and dropped from years of top rankings for not adapting to the search engines guidelines and continuing to use SEO methods of years ago.

In thinking in terms of long-term success to maintain high rankings for each of the major search engines, through about as much research as you do online, I have came up with a few guidelines to the basic SEO ideas for the future.

One of the most important aspect for the search engines, and what I have seen and predict will have more importance is website copywriting. We’ll this is nothing new, we all know website copywriting is important, may as high at 45% of our copywriting contributes to our page rank. This will always remain important, and I believe will become even more important to high as 85% of what our website says will contribute to our page ranking in the future, as a shift from the search engine giving higher ranking from a technical aspect to more of a informational or relevancy aspect.

Eliminating some of the currently used technical aspects may maintain higher ranking in the coming future. Let me explain some of the commonly abused technical SEO habits currently, that I believe is headed toward extinction.

a. Keyword Meta tags. This tag alone is open to elimination due to the common abuse methods such as keyword stuffing. Most major search engines generally ignore this tagline currently.

b. ALT tags are another tagline that is just in the beginning stages of being eliminated. Some search engines have been experimenting with ignoring ALT tags and have found out that pages indexed without ALT tags are returning higher relevancy results. Again like the Meta tags, ALT tags have been abused to such from as keyword stuff.

c. The two Meta tags that will gain in importance will be the Title tag and Description tag. A title and description taglines accurately representing a well written website copy write will enhance your page’s relevancy.

I am not suggesting that today that we immediately stop using the successful technical SEO currently in place, but the gradual elimination of this technique as the search engines stop using each method. Personally, I no longer include the Keyword Meta taglines on my web pages, and will continue to remove useless html as that become irrelevant.

In summary, my opinion is that future SEO standards will be more focused on good copywriting and less on technical aspects such as Meta taglines, Alt taglines, Headings to gain a higher page rank, or should I say higher relevancy.

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