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Search Engine Optimisation (SEO) is a key factor in driving traffic to your website, and in turn driving traffic to your site is good for your business whether your marketing a product or taking part in PPC advertising programme. There are many different stratergyies to do this, the one i am discussing is article submission. This is done through linking your article to your website or blog. This provides a backlink which can be considered valuable to search engines. However only quality backlinks are counted so dont bother creating artciles on low ranked sites, in fact in some cases it can have detrimental effects to your own page rank. So how to decide which article submission sites are best, well quality backlinks will come from sites featured in the top of search engine results so do a simple search term. Something like ‘Article Submission One way links’. Now just choose one that deals with your niche. Deciding on the right subject matter is key because it can drive interested users if your site is relevant to the submission. Make sure it is a subject you know something about, for example you would’nt discuss the joys of sky diving if you hadn’t ever done it yourself. Try to give your submission some TLC and if you enjoyed writing it chances are people will enjoy reading it. Check your facts, the best way to put off a reader is if your information is incorrect. Try not too overload with links it can put people off or even result in an article being rejected.

   Now one very important tip be careful of multiple submissions sites, these are ones that advertise something like get 100 one way links for one submission. Often these sites work on a article spin meta tag. Basically you write an article and in each paragraph of the body you add the spin and an alternative sentence or paragraph then close the tag. This gives you two different sentences so search engines wont consider these to be duplicate content. Anyway this done through out the submission gives upto 100 different variations of the same article  Then the submission is posted onto a various different blogs/sites, all of which will have a slightly different variation to the same article. So yes this does sound all good if theory, saves aching fingers imagine how long it would take to write 100 different articles a long time right? Two problems, firstly search engines are not fools nor do they suffer fools lightly. That is to say that yes it maybe good for now and a sound principle but it is still a cheating way of doing things and the search engine providers will catch on and it could have negative consequences for you in the long run. Secondly you have no control on what the blogs it is being posted on. If your work is being published whose to say it isn’t being published on a site with very low value. If you are going to do it try to spin whole paragrapghs not sentences thus keeping the content rich and unique. I would advise against multiple submission unless you have a very diverse content rich article. Even then keep the amount of different submissions to under 10.

Article submission can be a great way to improve page rank but just be careful of the dangers of doing it wrong. Write unique content, dont plaigerise others work, beware of mutliple submissions and one last pointer dont write artciles on wikipedia for this purpose, check their rules and it clearly states it is against them to write for the purpose of backlinks and also they have a no follow robot txt. Which means one way links wont be tracked by search engines on that site, therefore no SEO value.

Goodluck!

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