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Social marketing requires diligence. For an effective push, you should aim to modify your profiles almost daily. A profile could include a Facebook profile, LinkedIn profile and even a Twitter account. The popular social networks are made for people who regularly visit and update their profiles, or add information to the network such as questions, discussion points or links. User generated content from social networks can be a strong driving force for traffic. Updating profiles often could seem daunting, especially if you’re in the industrial and B2B sector and not accustomed to social marketing. For an easy yet effective start, choose one popular social network to focus on. This is a great way to start your social marketing campaign.
I recommend Facebook as a social network to start with for new online industrial marketing campaigns. The service is usable and mixes a healthy combination of commercial advertising, brands with personal accounts. Facebook, has recently modified its settings to its Fan Pages, which are the profiles which businesses can create. They are places for more commercial groups, companies and brands to set up a profile. You can create a profile for your brand and your employees, customers and friends can become fans of your brand. The fan pages are much like the typical Facebook profile page. One can add a photo, information, and post links videos and events. The great new development of a Facebook fan page is the ability to appear in your fans’ news feed when you update your fan page content. Before, a fan page’s only method of reaching a mass audience was to send a private, official message to fans. Now, with the news feed appearance ability, your fan page actions will show in your fans newsfeed, which will help draw attention to your actions without the need to directly message your fans. You can be inobtrusive, yet still maintain a presence through Facebook, via the newsfeed.
Facebook fan pages are a great way to jump in on b2b and industrial social marketing. If you’re not sure what content to post on your page, or if you have enough ammunition to create a worthwhile profile, consider these ideas: when you have a new product, an event or any announcement you can use your Facebook fan page to send an alert to all your fans; you can post interesting industry links to add value to the marketplace Beyond the normal features that come with a fan page, there are a variety of applications you can add to the fan page to make it more fun and more search-engine friendly.
Facebook pages are now being given SEO-friendly URL’s which means the page addresses are more easily indexed by Google. As for the possible backlinks from a Facebook fan page, if you place a link to your main site from your Facebook fan page, that link is “nofollow”. That link will not be recorded by the search engines. However, if you add the RSS feed application to your page and start pulling in posts from your blog and press releases, those links will provide a kickback, or an additional link to your page. The keywords from the RSS feed will start enhancing your fan page’s searchability and subsequently give you more exposure. Other great Facebook applications include quizzes, Flickr photostreams, video applications and more. Have fun and add value to your page, and your visitors will follow.
If your company has a young workforce, you likely have social media experts right on staff. Getting everyone in your company involved on your Facebook fan page will help delegate some of your social marketing time. Encourage your employees to become fans and encourage them to post photos from company socials, seminars and other work related and more casual links. Social networks are meant to be fun yet informative. Have fun with your venture into social marketing!
Brynn Andre is an Internet Marketing Specialist at Ecreative Internet Marketing. EcreativeIM provides social marketing, SEO, industrial and B2B online marketing and other services like press release development and blog development.
So you wanna make money online? I don’t blame you, but how are you going to do it? Adwords? Maybe, but it’s getting harder to turn a profit. Yahoo Search Marketing? Sure, but they’ve been around for a long time and many of the niches are very saturated.
There is a brand new way of advertising your products and offers online called Facebook Ads. The program is brand new and has never been touched by marketers up until a couple of months ago. The program boasts paying the lowest CPC (cost per click) on the internet. With this said, my team investigated to see what type of results we received from promoting the same offers that we promote on Google and Yahoo. The results were amazing. It’s actually very possible to make money online using Facebook Ads.
Facebook did have a program called “Facebook Fliers” that was successful, but not well liked by internet marketers and promoters. The reason being was you had to pay per thousand impressions and not per click. Marketers decided that they would rather pay per qualified click rather than showing impressions to every bob, joe, and jane on the Facebook network.
Now, here comes Facebook Ads, where you pay per click. On top of paying per click, you are able to target your audience of viewers however you want to. You can target them based on age, gender, geographic area, school, hobby, anything! This option is great, because do you really want to be promoting a sports offer to a 16 year old female? Probably not. Facebook Ads has really changed how internet marketers are able to promote their offers and keep profit margins high.
Nobody knows what the future will bring for networks like Adwords, Yahoo PPC, and MSN Adcenter. The saturation of marketers, niches, and offers has become very high and the days of making thousands of dollars a day paying nearly nothing for your clicks are long gone. The internet is constantly changing and it seems that Facebook is doing their best to keep up with everything that is happening on the internet in relation to trends, marketers wants, and their users wants.
The main reason why Facebook is so successful is because of the popularity of their network. Close to 100 million high school students, college students, and other people are registered and log in every single day of the week. Facebook has become much of an addiction and a necessity across high schools and college campuses. By experts predictions, Facebook will continue to grow for decades to come. Their network includes every feature a teenager or college student could ever want to stay in contact with their friends. The evolution of Facebook Applications proved to be very successful by allowing developers to create their own applications and place them on Facebook.
If you can’t tell by my excitement towards Facebook, it’s really an amazing place to be right now if you are a marketer. The opportunities are abundant, all you need is a bit or originality to turn large profits.
Copyright (c) 2008 Titus Hoskins
When I first started online marketing I kept hearing the so-called gurus shouting “The Money Is In Your List!” Up until that time the only list that meant anything to me was probably my grocery list. However, as I quickly became familiar with web marketing, list building became one of my key goals.
Mainly because list building is one of the vital elements to your Internet marketing success. It can play an important role in increasing your sales, getting repeat targeted traffic to your sites and a perfect vehicle for branding your product or company. Moreover, your list can be a primary source of business relationships which will help you build your online business since these contacts can be the cornerstones of your online marketing.
While I have fulfilled my main ambition of working full-time on the net, I have not as yet achieved my goal of reaching 100,000 subscribers. When I first started, my goal was getting 1,000 subscribers which I quickly passed, then it was 10,000 which was much harder to reach… getting to 100,000 will take much more time and effort but I believe I will get there eventually.
Maybe that number is a bit foolish, mainly because I learned long ago it is not the size of your list that counts, but how responsive it is. Still, it helps to have a goal set for yourself… and a 100k subscriber list is not an unreachable number especially when you’re talking about the Internet. There are probably more than a few pimply faced teenagers out there who have gotten triple that number of subscribers just by placing some silly videos on YouTube.
Many marketers also make the mistake that list building is all about sales and forget that your list is much more than just for monetary gain. It can be the basis for a whole wealth of ideas and interaction that goes well beyond how many sales you can squeeze out of your list. The really savvy marketers use their lists for market research, product development and treat their lists as a knowledge resource they can tap into, time and time again.
Your list building can also be the foundation of your own vibrant online community. A community that’s interactive and a great source of both ideas and business contacts. Probably the best example of this type of community building would be those communities that spring up through the social networking media sites… and Twitter would be a good example of this type of list building.
Invisible List Building
In studying and using lists over the years, some things have really surprised me. As an affiliate marketer I quickly realized most of my list building was invisible! This happened when I was fairly new at the marketing game, I had trouble with one of my site’s web host and I had to move the whole site to a different server and my site was down for several days… but the strange thing was my online sales from this site still kept coming even though my site was down.
I was totally puzzled (I can be rather slow sometimes!) until I realized or rather learnt the marketing power of cookies. Almost all of the affiliate programs I was promoting on my site were using cookies to mark the traffic or clicks coming from my site as my referrals. If anyone of these referrals made a purchase in the next 30, 60, 90 or more days – I would get credit for the sale.
My site was down, but because I had a whole list of cookied buyers lined up to purchase these affiliate products, my sales still kept coming. I was fairly new at this web stuff then and this was a real eye-opener for me. I started joining those affiliate programs that gave me the longest time-frame with their cookies. Most are around 30 days but there are quite a few that will give 365 days. Some affiliate programs such as Ken Evoy’s Site Build It and Marlon Sanders’ products even give you a life-time cookie.
In affiliate marketing using these “cookies” to build up hundreds of lists of “invisible customers” can be a very effective marketing strategy. You might not see these lists, but they’re quietly working for you in the background, bringing in sales even if your site is down or even when you have stopped a particular campaign.
Of course, the key here again, is how targeted is your marketing. You could have a million cookied customers lined up but if they have no real interest in your product – they won’t turn into buying customers. You must get the potential customer who has shown an interest in your product, onto your invisible cookie list. That’s why ranking high in organic search results for your chosen keywords plays a vital role in how much you earn online, especially if you’re into affiliate marketing. Going the PPC (Pay Per Click) route can also work but the profit margins are much closer.
Nor should you ignore building an actual opt-in list of customers to your autoresponder system in this whole process. Many marketers also try to “cookie” their actual opt-in lists as soon as possible in order to boost their sales. Your invisible cookie lists can work in conjunction with your so-called real lists. Along those same lines, one of my most effective marketing strategies is to use “micro” list building which is building hundreds of small lists of customers for each affiliate product that I promote. In the process of building these lists of potential customers, my first goal is to get these customers “cookied” with my affiliate ID. Then no matter if they buy directly from you or from some other link on the web; you still get credit for the sale.
Another effective marketing technique to use with your lists is to promote a whole group of related brand name products and MAKE SURE you cookie your list with ALL these different products so that no matter which one they eventually choose to purchase, you will still get credit for the sale. This way as a marketer you can come across as a helpful neutral third party pointing out the benefits and disadvantages of each product rather than a pushy salesperson pushing one product at your list. Nobody likes a pushy salesperson, so be a helpful friend instead.
Don’t ignore the effectiveness of these cookies or invisible lists in your online marketing. Used properly they can increase your sales dramatically. You can have hundreds of these invisible cookied lists working for you on the web. When you get down to the actual numbers, a list of 100,000 subscribers can pale in comparison. So next time anyone mentions list building to you, just remember you can always go incognito!
The author is a full-time online marketer who has numerous niche sites. If you want to learn how to make your online marketing much more effective by building your lists try here: list building Or you can try our popular: list building ecourse 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.
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One of the most important factors to online success is list building. No matter what goals you’re pursuing with your online activities, building a good healthy contact list is vital for a successful outcome.
List building plays a major role in developing good relationships with your site’s customers, clients and visitors. It can be used to get more traffic, leads and sales for your site or business.
For these reasons contact building should be high on your list of priorities when you’re marketing or promoting on the web. Fortunately, list building is an easy process that any site or webmaster can quickly set-up as long as you understand two simple, yet well-proven principles of list building. For more details go to www.confessions-followup-marketing.com .To be really successful, your list building must incorporate these two key elements. Without these two main ingredients you will probably find building your contact list difficult and slow going. So it is worth your while to fully understand and utilize these two factors in your list building.
Any list should have these two key elements:
1. Value -
Your list should have value. It should offer something valuable to the one subscribing. It should offer important information, quality content, special deals/discounts, and more importantly, it should offer a valuable relationship or connection to an expert in the subject area of the list.
Subscribers join a list for the benefits it will bring them, whether it is valuable content, special deals or a connection to an expert in their area of interest; your list must have value for the subscribers. They must benefit from joining your list.
If you’re building a list, just write down all the benefits someone would receive from joining your site or list.
- receive important information
- get special valuable content
- receive special deals/discounts
- get training videos/workshops
- get timely announcements or news
Make these benefits your main selling points when you’re building your list. Don’t forget there may also be a psychological reason for joining your list – many people like being part of a group or membership site. Its human nature, we all want to be emotionally involved with certain topics or causes, so don’t ignore this aspect when building your list. Everybody likes to feel included – lists can fulfill this emotional need.
Simply give your subscribers something of value and you will build your list quickly and easily.
2. Free
Whatever you offer – make sure it is Free. The quickest way to build any list is to give away free valuable content, information, videos, reports, e-books, discounts, prizes… everybody loves a free gift. Just make them an offer they can’t refuse. For more details go to www.craigs-list-profits.com .Some marketers argue that giving away free items will attract the “wrong kind” of customer or subscriber – people that will never buy anything because they will expect it to be free. But this has more to do with the nature of your gift and the kind of contacts you’re building – giving away free buying guides on how to purchase real estate, fast cars, LCD TVs, laptops… will definitely attract the right “buying customer”. If you’re into selling, you just have to adjust your marketing to incorporate the free element correctly.
Besides, giving away something free is the first step in starting an ongoing relationship with your subscribers. It gets the ball rolling. It is one of the most effective ways to build your list quickly and easily. Just make sure you’re giving away something of value to the person receiving it and they will turn to you, time and time again, to find what they’re looking for on the web.
So the next times you’re building a contact list make these two key elements the center of your activities. Just remember “give them value and make it free” and you should have no problems with list building.
With over 100 million users, Facebook is one of the most popular Internet social networking sites in the world. If you’re already on Facebook, you know how much fun it can be to read status updates, find long-lost acquaintances, and send cyber gifts. If you limit yourself to just the fun side of Facebook, you could be missing out on one of the most effective aspects of this powerful networking tool–it’s potential to further your career.
It’s a widely-accepted truth that the more people you know, the greater your chances of finding a job or encountering a professional opportunity. As recently as five years ago, jobseekers hoping to grow their professional networks relied on phone calls, emails, or formal letters to make contacts in their field of choice. The development of social media sites such as Facebook marked the beginning of a new age of communication. While it used to take hours to contact everyone in your address book, your message can be broadcast to an audience of hundreds in a manner of minutes on Facebook.
The immediacy and breadth of this technology make it a highly effective professional resource, when used correctly. Take a look at the following tips to help you begin to harness the professional power of Facebook.
<b>• Be yourself, tastefully.</b>
Think of your Facebook page as an introduction to both friends and potential employers. Most career experts advise caution when selecting photos to post or deciding how and when to express yourself. Would you offer a job to someone who was always online during office hours or constantly degrading their current boss? Photos of your drunken weekend in Vegas might be best shared with a limited group of friends, so be sure to familiarize yourself with the security settings so you can be in control of who can access your profile.
<b>• Update your page regularly.</b>
Try to monitor your Facebook site weekly to ensure that friends haven’t written inappropriate comments on your wall or posted photos you’d rather not show the world. Firefox offers a Facebook toolbar which can help notify you when there’s something new on your page. Share your interests and talents online, by creating links to your blog or uploading photos. You may be surprised by the opportunities and connections that could be triggered by a simple posting about your current hobby or latest interest.
<b>• Give and you shall receive.</b>
Just as in the professional world, the old adage of “You scratch my back, I’ll scratch yours” is true on Facebook. Spend time reading and responding to the posts of others in your social network. Answer questions when you can and help connect your contacts to one another when appropriate. Your efforts to help others will be remembered when it’s your turn to reach out for a favor or some important career information.
<b>• Use Facebook with discipline.</b>
As any Facebook user knows, it’s a slippery slope once you start exploring all the possibilities this site has to offer. It takes discipline to be an active participant without whiling away hours of your time taking quizzes or watching YouTube links posted by your friends. Consider giving yourself a time limit for each session to avoid letting this site take over life. As with the Internet in general, there are plenty of apps on Facebook that are addictively fun and could easily gobble up half your workday. If you hope to use this site as a professional tool, try to minimize the games and silly apps you add to your page.
<b>• Join groups that are associated with your current (or future) profession.</b>
There’s a group or cause for everything and anything on Facebook. Do some research to find and join the ones associated with your career and interests. Can’t find the group you want? Create your own and spread the word. Once established, the contacts in your group can be a valuable resource for career advice, support, networking, or event organization.
<b>• Continue to grow your network.</b>
You never know who could help connect you to your next opportunity. The longer your list of friends, the better the chances that someone will be able to help when you’re looking for a physical therapist to shadow or a job in fashion design. If you are unsure about accepting friend invitations from certain acquaintances, consider creating a limited profile for these people to access.
With Web developers constantly creating new technologies, the possibilities for users on Facebook should continue to increase. Explore the site and don’t be afraid to experiment to discover how it can best work for your career.
Edu411.org is a career education directory for finding colleges and universities, training schools, and technical institutes. For more information about careers, online education and campus based career programs, please visit us at http://www.edu411.org”>http://www.edu411.org”>http://www.edu411.org.
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