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1 Search Engine Optimization Seo Book.

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When You Get Your Hands On This Search Engine Optimization Guide And Put The Seo Methods Into Action You Will Start To See Higher Search Engine Rankings For Just About Any Keyword You Choose.

SEO | Insider Search Engine Optimization Secrets That Work.

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After several years of working in this industry, I still can’t believe the number of so-called experts who pop up out of nowhere, trying to sell their “experience” and “knowledge” to newbie webmasters who want to increase search engine traffic for their websites. The business of search engine optimization has seen an entire consulting industry develop around the concept of tweaking and overhauling webpages just to get them on top of the search engine results page – and hopefully attract more traffic. But people who try their hardest to get higher rankings in search pages through deception don’t get the obvious fact that they can get the same results without resorting to trickery.

Here’s how you do it:

First, you have to focus on writing quality content. This means working on producing fresh content that’s relevant and easy to read. You must also take into account the titles, topics, and the URLs as well. For your title, make them short and snappy. To quickly get an idea of what an ideal title should be, just skim the latest copy of your RSS feed. Take note of the titles that catch your attention and keep it in mind when writing titles. Another important thing – if you have a blog and you get titles like My Blog Title | My Post Title, make sure to change it to read My Post Title | My Blog Title.

If ever you need great ideas for your next content, just browse the popular bookmarked contents on Digg and del.icio.us, to name a few. This will give you a great idea about what people want to read or what they are linking to. Also, never ignore the power of lists and how-to articles. These types of content always make good linkbait, which means more people will link to it, which corresponds into increased search engine traffic for you.

Second, make it easy for your visitors to link to you and submit your content to social news sites and wherever else they want to. If you have a blog, you can also find some great widgets to do the work for you, with only a few minor tweaks here and there. As much as possible, make sure that your URLs contain important keywords in them. URLs will be among the first things that gets recorded by the search engine spiders, you know. Aside from that, people also have a habit of copy-pasting whole URLs into comment boxes, posts, forums, etc. The links that are generated from these contain valuable keywords that lead to your site directly from authoritative sites, which spells even more search engine traffic.

Third, expand your network. If you don’t have a blog, try creating one. If you’re not interested in building a blog or just don’t have time, you can still visit and leave comments on other blogs related to your website’s niche. Aside from blogs, there are forums, e-zines, newsletters, and groups – a whole slew of online communities with unimaginable potential. But don’t forget to give also in return for what you take. Participate actively and share your ideas and thoughts. The rewards could be greater than you expected.

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PPC Basics: Your guide to PPC search engines and advertising:-

You’ve probably heard a lot about PPC and you want to know what exactly PPC is and how PPC can help you? We’re going to attempt to provide the answer to the first part of that question here but the second part is some thing that you will find elsewhere in another article.

PPC stands for Pay per click. Pay per click is an internet marketing tool that allows you to make money by carrying another person’s banner on your site or gives you the option of putting in an advertisement of your own onto someone else’s website or search engine.

Pay per click advertising on search engines gives one the option of choosing keywords that you would like your site to appear for when a search is performed. For example, If you are a shoe manufacturer then you would want that your site should appear on the page when someone types in the keyword “Shoes”.

As a customer you decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords that you choose.

There are a lot of pay per click search engines and an equally large number of people who have adopted Pay per click search engine advertising. If you want to get ahead in the race you are going to have to do some research and pay top dollar to the Pay per click search engine advertising firm.

Generally, the larger the pay per click search engine, the more you will have to bid to get to the top for your keywords. This is why it is worth investigating different search engines to find what it would cost to bid on the keywords of your choice and how much traffic these keywords are likely to draw.

The biggest PPC services providers are Yahoo, Google, Overture, although Google is not a PPC search engine but Google providing PPC services in the form of text and ADD boxes which can be seen at right of the search result. And these all are part of other sites PPC campaign.

There a number of other search engines out there and although these search engines are not as popular as Google, they generally offer one advantage. Usually these search engines have lower costs per click for a keyword than the larger search engines.

In addition to the general pay per click search engines, with a little effort you may also be able to find thematic search engines that serve your industry or specifically cater to your target audience.

There is one more point which is worthy to keep in mind that never go for big investment to your PPC Campaign just start from a low budget and absorb how PPC Campaign is performing for you to get traffic and what percent of traffic is converting in your paying customers.

Before entering into any kind of a deal with a pay per click search engine, be sure that you have the answer to the following questions:

• What is the magnitude of searches being performed by the search engine on a monthly basis?

• Who are the major search partners or affiliates that the search engine has?

• What is the magnitude of searches that the affiliate or search partner generating per month?

• Is it necessary for you to agree to have your advertisement be hosted by all the affiliates as well?

• Does the search engine guarantee fraudulent check mechanisms?

• How can a fraudulent clicks report be filed?

• How do you ensure proper accounting?

Once you are assured that the Pay per click search engine is actually working in your favor you can take up the option of Pay per click advertising. Once you find the right pay per click search engine advertising programme you will see your business soar. How? That’ an entirely different article altogether!

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So you want to SEO your website. You and thousands of others. There is no magic potion or tricks to SEO. I hate to bore you but SEO is just math. If you know how Google does their math to rank websites then guess what? Your on your way to the first Google search results page and an increase in sales big time.

I found a few websites that are extremely helpful to the internet marketer and website owner. If you are having a problem with your website not showing up in Google search for your products, then you might as well not even have a website.

Does your website get minimal traffic and you don’t know why? There are a lot of questions on this subject, but I am not here to answer them. I will refer you to the experts and the best online sources where I learned my SEO skills.

I will also be telling you about how I increased traffic to my website by taking a couple of online Google Adwords and Article Marketing classes.

You can take a Google Adwords Class or a Article Marketing class online in one evening for the condensed version of the course.

I don’t want to overwhelm you so I will give you three things that will improve your knowledge on this subject beyond belief. Later on when I update this article I will be offer more info on improving your ranking on Google.

The top things I recommend you do first is to help your ranking:

Take the Article Marketing Course & Adwords Pro at WA by clicking here. Watch this SEO Video Stop back by the website and leave your feedback and let us know what you thought. If you found this article helpful please say so to let others know.

Bookmark this article now. It will be updated often.

You will see future articles on:

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I wish you luck and hope you stop back by for updates and to leave your feedback.

Thanks

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Search Engine Optimization is a process which provides improved, preferential positioning in major search engines and directories, including Google, Yahoo, and MSN. Many companies feel that to get onto page one is next to impossible and that search engine optimization is a mystery. Search Engine Optimization is something that everyone talks about but few people really understand. Search engine optimization is just a matter of understanding what search engines look for when they visit your site. Organic or Natural Search Engine OptimizationOrganic or natural search engine optimization is the process of a comprehensive analysis of keywords and phrases and the implementation of ethical programming techniques for optimal natural (non-sponsored) placement in search engine results. The option of adWords is very good to a certain point and in general the Search Engine Optimization is the tool that gives the ROI for a long time for each website.

The world wide web is a highly competitive market. Companies vie for the attention of billions of internet users in the search for better revenue. A lynch pin to the internet marketing war is the search engine.

Search engines are internet venues where billions of people congregate to search for information. The most prominent search engine giants are Google and Yahoo. The kind of traffic these dot-com companies receive per hour is phenomenal.

So naturally, companies would gravitate towards placing their links and sites in an attempt to garner more visits to their web sites.

In order to maximize ranking and placement, companies have used tools such as search engine optimization or SEO. Search engine optimization is the method or process of improving a web site’s ranking in a search engine listing.

Legitimate search engine optimization practices focus on the improvement of a page’s ranking in the search engine list by improving site content, usability and using legitimate methos of promotion through web phenomena such as viral marketing.

Search engines all use complex algorithms in keeping their relevancy in the web and to keep illegal and abusive search engine optimization methods from prospering. However, “black hat” SEO users will always be around so it is expected that search engine giant such as Google and Yahoo will continue to make more complex algorithms to filter the garbage out.

Organic searches are searches conducted by web users in a search engine that is free from solicitations. A study from Jupiter Media stated that 5 out of 6 commercial online purchases came from organic searches versus paid online ads.

This has made SEO much more in demand in creating revenue for companies as SEO is not a paid ad but a method of intrinsically improving content.

Here are a few tips on improving content for a much more improved result in organic searches:

1. Expertise. Follow your strengths. Sites you set up must be on subject you consider yourself an expert on. People can smell an amateur a mile away.

2. Plan the site. A good layout for the site can improve usability. This in turn will not unnecessarily aggravate the browser.

3. Research. Check out the competition and see what they have set up. See what works and what does not. If possible try to communicate with users in forums and get feedback on what should or can be improved further.

4. Decide on important keywords. Decide on the most important keywords to use for your sight. Include these keywords in the metatags, copy page, page title, and file names.

5. The Search Engine is your friend. Make friends with your search engine and don’t give it a hard time. Being nice and friendly to it will make its job easier to serve your site up to your target audience.

6. Focus. Focus on the topic at hand and nothing else. The rule is one topic per page.

7. Join the directories. Directories are repositories of knowledge done by human hands while search engine are huge databases collected by mostly machine methods. The relevancy of your page when joining the right directory may shoot through the roof. Of course, make sure you know what you are talking about.

8. Start a linking campaign. A most effective SEO method. This is a must to do. Ask your allies, strategic partners, friends and acquaintances to place your site’s URL link on their sites. With a short description this can draw traffic from other sites and increase exposure. Google especially ranks the importance of its sites by the number of sites linked to it.

9. Repetition is the key to victory. Keep repeating the above tips, supporting and increasing what works and killing what does not as fast as possible until the desired result is achieved.

In the world of search engine optimization, content matters a lot. If a site has amateur or worse falsified information, fewer and fewer browsers will want to visit it. They will even spread bad news faster than good news so expect a garbage site to be ignored even in a week’s time.

A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.

With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.

Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.

Some companies employ the services of establishments or individuals who deal with search engine optimization.

This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google.

Another thing that can yield positive results at a lower cost, as compared to an adword campaign, is optimizing a web site for organic search.

This would mainly require keyword density which would result to more traffic going to your web site.

In effect, you will have an added clientele and this should lead more business your way.

If you would like to have a hands-on experience with search engine optimization and you would not like to get a third-party SEO service provider, there are some techniques which are easy to learn so that you can do it yourself. Take a look at the following:

1. Take a lot of time with developing your web site’s content.

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

Make it brief and concise, yet informative.

You might see that Internet users do not actually read a web site’s content word-for-word.

They just skim through the text and concentrate on the articles that they need and the data which they find interesting. A 600-word article may be too boring or too long for a user to read.

Keep your facts up-to-date so that users will visit your web site more often. Do not forget toinclude a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

2. Make the overall design user friendly.

In most cases, the rule the simpler, the better applies. Do not design your web site in an overly-complicated way that users will find it too “frightening” to browse through.

Adapt the design to your target market. If your target audience is of a younger age, make sure that the colors and designs are funky, youthful and attention-grabbing.

For a more mature audience, you can use subdued colors and have a more elegant theme and overall web site design.

3. Vary the keyword for each individual web page.

Think of every possible keywords or phrases that will apply to your products and services.

Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

4. Make sure that your hyper links are visible, accessible and informative.

Providing users with hyperlinks or HTML links which are useful and easy to find is yet another way to optimize your web site.

5. Learn how to lead traffic to your site.

Seek the advise of experts on this field if you do not know how to lead traffic to your site. Develop a plan and learn how to use the necessary tools pull traffic your way.

Gather all the statistical data that you can use to keep your web site on top of the search engines’ list.

Vary your web site’s contents and keywords to adapt to the current trend. If there is a particular word or phrase that you have not used when searching for keywords, use it instead to lead more traffic your way.

Be flexible enough to change the web site’s contents and fulfill the ever-changing needs of the online users.

All in all, you would have your work cut out for you if you want to employ do-it-yourself search engine optimization techniques.

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Just like you, search engines exist to deliver value to their customers. They do so by listing the sites most relevant to the words their customers search for in descending order of importance. For instance, if a person searched for “grilling burgers,” the engine’s task is to sift through the billions of pages that comprise the Internet and list all the pages that mention grilling burgers, grilling or burgers.

Listing those pages at random would only confuse the person searching for the phrase, so to help the customer discern which of those pages is most likely to give her information about grilling burgers (as opposed to just “grilling” or just “burgers”), the engine ranks the results.

And since studies show that people’s eyes scan search page results from top to bottom and left to right, the most important pages are listed at the top left of the initial screen. But if the customer clicks the top two or three links and finds nothing about grilling burgers, she’ll blame the search engine for not giving her what she wants and won’t continue using the services of that search engine.

So if your site is the best match for a particular keyword, the search engines want to list you at the top because that makes them look good to their customers. To receive that top honor, though, you must optimize your site according to their rules.

Trying to discern the rules of the dozens of search engines that exist is a daunting task, one you don’t need to stress about. You really only need to concern yourself with the big three: Yahoo, MSN and Google. To further simplify things, you should pay the most attention to Google’s optimization standards since the majority of Internet surfers start their search with Google. Google is therefore the reigning King of Search Engine Traffic, so by doing what the King wants, you become part of his empire and make your site relevant for the other search engines as well.

Before you understand how to market your site using search engines like Google, you need to understand the basic concept and technology behind these engines. A little over a decade ago, search engines were born to catalogue the growing amount of web pages on the Internet. As a site owner who wanted to be included, all you would have to do is register your URL with the search engines.

The engine would then send a “spider” to “crawl” the page and download it for storage in the search engine’s server. Then an indexer would use a specific set of guidelines, rules or algorithms to analyze and extract such information as the words used, the placement of the words on the page as well as all inbound and outbound links.

The early algorithms, however, relied on keyword Meta Tags. These tags are seen only by the spiders as part of the code to provide a guide for the content of each page. They don’t show up as actual text on the page for readers. That’s why webmasters soon began to abuse these tags. They would include irrelevant keywords to get their site listed in more searches. This increased their page impressions and allowed them to charge more for advertising space.

For instance, if their site was about fitness, they would include a keyword like “finances” in their Meta Tags. Then their page would show up in the search results for both “fitness” and “finances” even though their site had zero relevance for a person searching for finances.

Because the factors relied on the webmaster’s control, early search engines were easily manipulated. Searchers weren’t finding what they were looking for, so the search engines had to adapt in order to provide people with relevant searches. The algorithms became more complex and added additional factors to make it more difficult for webmasters to manipulate results.

Enter Larry Page and Sergey Brin, graduate students at Stanford. Their search engine, “Backrub,” relied on an algorithm, PageRank, that rated pages by the number and quality of inbound links. PageRank estimates the probability on a scale of 0-10 that a random web surfer will reach the site by following links from one page to another. If your PageRank is 9, it’s highly likely that you will be found by a surfer who keeps clicking links on sites related to your topic.

Backrub soon expanded and became Google in 1998, a search engine that considers off-page factors like PageRank and hyperlink analysis in addition to on-page factors like keywords and content. Although this was more difficult to manipulate, webmasters soon found a way to adapt by focusing their efforts on buying, selling and exchanging links on a huge scale. Some of these schemes developed into link farms, thousands of sites that did nothing but link to other sites.

The purpose of this brief history lesson is to explain why SEO has become so complex today. On the one hand, marketers want to get their sites viewed by as many people as possible, so they try to beat the search engine systems. On the other hand, the search engines want to deliver relevant results to those searching for keywords. To make that possible, they now refuse to disclose all the factors they consider for their ranking algorithms. Google, for example, uses more than 200 signals to rank pages.

Fortunately, they don’t keep all 200 factors a secret. All the search engines provide guidelines and information to help website owners optimize their sites. In addition, they all they all use crawlers to find pages. Where the words are found (title, lead paragraph, etc.) and how often those words are used throughout the copy on the page hold different weight for the different spiders, which is why you get different results when you search for the same keyword in different search engines.

And because it takes time to get your site indexed, you can’t make a change and expect instant results. You have to change, then wait for the spiders to crawl over your site. If they like what they see and your competition isn’t doing a better job, you are rewarded with a higher ranking.

Your site is “optimized” when you give the spiders what they are looking for based on the seven fundamental factors: Keywords, PageRank, Content, Sitemap, Navigation Links in HTML, Page Title and Meta Tags.

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Introduction

Search Engines have developed into the Internet’s most popular and powerful source of information, accounting for an estimated 80% of the Internet’s traffic (Heche, 2007, p. 1). As a result, website owners are realizing the power in such devises and are shifting marketing budgets into the optimization of their sites specifically for search engines. During the toddler years of search engine optimization (SEO), crafty developers took advantage of weak search engine algorithms to display their websites in top results, regardless of their site’s relevance. However, as more advanced Internet search engine technologies emerged to solve such exploits, new SEO methods were pursued (Boykin, 2007, p. 1). With the growth in search engine popularity and accuracy, and with newly emerging techniques used to target such engines, SEO has become a cut-throat competitive industry that is quickly being dominated in its utilization by big-business corporations (Murray, 2007, p. 1). Regardless of a company size and status, however, company webmasters with basic knowledge of HTML and blogging can establish top search engine rankings for websites that target niche markets with great efficiency by employing specific on-page and off-page SEO techniques.

A Search Engine Primer

Search engines did not become popular overnight. In fact, it took half a decade for the general public to catch on to the power of them. Search engines have become a woven part of society only because of their brilliant architecture; systems with frameworks so complex, yet so simple in user utilization that a novice can operate it. Concisely, the modern search engine is an intricate tool formulated to minimize the discovery time of information by minimizing result digression and maximizing result accuracy based on hundreds of relative factors. The basic functionality of a search engine includes content discovery, indexing, querying, and ranking (Fishkin, 2007, p. 4).

Content discovery is often referred to as “Web crawling”. The analogy of the “Web” is an important concept to grasp, since its analogy will act as a backbone to understanding the search engine discovery process and the terminology involved. The internet can be generally referred to as the World Wide Web, or just Web for short, because the structure of the internet most resembles the structure of a spider web (Davis, 2005, p. 1). Each of the billions of pages of content are linked together in some way or another to create an incomprehensibly large network of connections. Consequently, search engines have called their automated programs that crawl this web “bots” or “spiders”. Modern crawlers revisit indexed sites on a regular basis to look for changes or revisions. Sites are normally updated by the crawler between a one or two months time. In estimation, search engines have only crawled about half of the Web’s content pages, accounting for between eight to ten billion pages (Fishkin, 2007, p. 4).

Every page that is crawled on the Web by a search engine is placed into a gigantic database called an index or sometimes a catalogue. Massive organization is applied to the index in a way that requests can sort through billions of pages and find relevant matches within just fractions of a second. Sometimes it can take a considerable amount of time for a search engine to actually index a site after crawling it. During this time, the site will not be available on index to those searching (Fishkin, 2007, p. 4).

Content querying is the provision of an interface or gateway connecting the human user and the results waiting inside the search engine database. The results vary in type from web pages to online published word processor documents, and are returned to the user based on the criteria they indicate. The method a user might use to indicate criterion varies based on the search engine. Search engines normally provide a blank text input field in which the user can type terms or phrases into then press a button to send the query to the search engine for processing. Many modern search engines incorporate exclusive input syntaxes that a user might learn to take full advantage of the search engine’s power. Natural language searches, however, allow a user to input full sentence-structured questions instead of requiring the user to learn query syntaxes (Sullivan, 2007, p. 1). An example of syntax is placing terms in quotations. Google, the most commonly used search engine of today, uses quotations to specify results that return exact matches to all the terms in the order they are listed in quotations. Google includes ten other operators used to better define a query and home in on the target results (Google Cheat Sheet, 2007, p. 1).

Ranking becomes a search engine’s most distinguishing process, as this will determine what and how information is displayed to the user. A commonality all search engines share by nature is the organization of pages by relevancy starting first with most relevant and ending with least. The higher a page’s rank is, the higher the site’s probable relevance will be as perceived by the engine. Every search engine uses its own unique method of determining how pages rank in relation to one another, and these are called algorithms. An algorithm is a mathematical formula that will take into consideration dozens of factors that have positive and negative effects on page rank. Think of it as a set of rules that a judge uses to determine which girl wins in a beauty pageant. The winner will always showcase more than just beauty alone, but instead, indicate a deeper purpose like the reputation, talents, and even life intentions. The many factors involved in judging contestants in a beauty pageant are very much like the factors used to rank a webpage (Sisson, 2006, p. 12).

Brief History of the Search Engine

The earliest breeds of search engines were not actually search engines at all, but rather massive directories of content pages manually submitted by their authors. It was not until spiders and bots came to the scene that people began to see the power behind such tools (Wall, n.d., p. 8). Archie appeared in 1990 as the very first tool used to search pages of the Internet. It was named Archie to resemble the word “archive” without the “v”. Built by Alan Emtage, the program indexed directory listings from public FTP sites. An alternative tool emerged a year later called Gopher, which indexed solely text files instead of all computer files. Two other index systems called Veronica and Jughead searched the Gopher index servers and provided more targeted keyword search (Wall, n.d., p. 2). By 1993, a new generation of search engine emerged from a student at MIT: automated web crawling. Initially used for counting and measuring the size of the Web, the first web crawling bot on the Internet was named the World Wide Web Wanderer by its creator Matthew Gray. ALIWEB (Archie-Like Indexing of the Web) was introduced in the same year with the capability to collect page meta-data and allow page authors to submit their own content. Search engines and crawling technology wasn’t yet seen as having any true significance for society until further university experiments were done (Wall, n.d., p. 1).

As the Internet gained popularity and started appearing as a business opportunity to investors, college students began getting large funding opportunities. This boom in funding caused break-through developments such as relevancy-based indexing to occur. Corporations like Altavista, Ask Jeeves, Lycos, Yahoo, and Google in turn met at the search engine scene, each bringing their own new innovations to the table. Altavista offered a brand new method of searching for the end-user known as natural language inquiry (Wall, n.d., p. 1). Ask Jeeves was quick to mimic this technique, but also focused on building its index from web communities. A few years later, Altervista was bought by Yahoo! for 235 million dollars, which was just one of that many small steps taken toward the multi-billion dollar establishment Yahoo! is today (Olsen, 2003, p. 1). Lycos contained the largest index of any search engine of its time with more than 60 million documents in 1996, but eventually evolved into the fifth most popular web portal in the world (Sherman, 2002, p. 1). Lycos abandoned its own search engine algorithm, and began powering its search feature by Ask in 2006, which is former Ask Jeeves (O’Reilly, 2006, p. 1).

Although Google entered the scene relatively late in 1998, it still managed to ultimately come out on top from its tough search engine competitors (Google Milestones, 2007, p. 1) Through collaboration, Larry Page and Sergey Brin babied their creation until receiving more than 25 million dollars in funding in just a year’s time from its initial launch (Google Milestones, 2007, p. 3). Google partnered with AOL and Yahoo! by early 2000, which also marked the release year of the renowned Google toolbar (Google Milestones, 2007, p. 4). In 2007, Colvin of CNN reported that “Google’s figure is $149 billion and rising fast, pushing the company past most of America’s biggest, most successful, most respected corporations” (Colvin, 2007, p. 1). It is clear that Google has conquered the search engine war, rendering it as the most valuable search engine webmasters can optimize for their websites. Google has practically set the standard for other search engines that have followed the leader’s footsteps. Because of this, Google-specific page ranking factors are currently the most significant for any SEO venture because of competing search engines’ inherent similarities (Ryan, 2006, p. 1).

On-Page Search Engine Optimization

Jumping straight into SEO, it is imperative to understand that success relies heavily on the keywords that are chosen for the optimization venture. Because keyword terms can be found inside content, titles, headers, and images of a webpage, these are all considered on-page objects and therefore contribute to the optimization of the page itself. Keywords can be thought of as the foundation upon which SEO is built on, when if removed from the equation it leaves a broken structure. In relation to SEO, keywords are terms used to define the purpose of a webpage in its entirety (Fishkin, 2007, p. 9).

Commonly, there is confusion between metadata keywords and content keywords. metadata entries, which are code strings placed in the code heading of pages, are no longer used for relevancy because they were taken advantage of by having irrelevant keywords that attracted undeserved attention. For this metadata keywords are no longer used, while metadata descriptions are only used as snapshots for a few rare search engine directory page entries. Because of all this, metadata entries are very insignificant to SEO. In the world of keywords, content is king. When a search query is sent, the search engine will try to return with pages that match best to the inquiry keywords found within a page’s content (Sisson, 2006, p. 8). Since so much relies on keywords, it is common practice to conduct research to seek the right related keywords or keyword combinations that are optimizable for a given scenario. There are several free online tools available for keyword research, such as the tool suite found at http://tools.seobook.com/keyword-tools (Callen, 2005, p. 32)

Keywords that are too popular will actually have a negative impact on search rankings because of the overcoming competition. Instead of seeking popular solo keywords like “insurance” or “games”, it is much more effective to find a niche (Callen, 2005, p. 12). A niche homes in on the specific product, idea, or service that is attempting to be displayed in search results. When optimizing for a focused target audience, the competition is easier to outsource, and in turn will always promise high rankings when page optimization is established. Instead of seeking a single magic keyword, it is best to seek a keyword combination or a phrase that will best describe a niche specifically. Most people enter 2-5 word phrases into search queries, which ensures security with multi-keyword niches (Sisson, 2006, p. 13).

Some webmasters have tried repeating their keywords excessively on their pages to boost frequency. What these webmasters might not understand is that excessive keywording is like playing with fire, where if they get too close they will get burned. If a search engine notices an unusually excessive repetition of keywords, the engine will demote the site and may even ban it from its index completely. In contrast to this, search engines are now intelligently seeking common relationships between terms on the Web, so when keywords are used throughout a document with fluency and in good context, this can quickly benefit a site’s ranking (Fishkin, 2007, p. 9).

Keywords should be strategically placed on a webpage to maximize keyword frequency without running the risk of being seen as a keyword spammer by the search engine. If more than one keyword combination is being targeted by your site, it is important not to strand keywords together in an attempt to increase keyword relevance. In page content, header code tags will emphasize keywords for users as well as search engine spiders. Placing keywords naturally in the alt tags of content relating images will also boost page relevance, and return your site in image search results. Most importantly, naturally mentioning keywords in body paragraph text will increase keyword frequency. To reiterate however, it is important not to overuse keywords in body paragraphs, since some search engines might suspect a site with that sort of ‘keyword juicing’ as spam (Sisson, 2006, p. 13).

Linking is another imperative factor of page rankings which will be covered in greater detail in off-page techniques, but is also a part of on-page optimization. Internal linking generates a hierarchy of synonymous page rank based upon which pages are linked most. Many webmasters often do not realize they are making a mistake when chain-linking content more than two levels away from the homepage, or mesh linking. Mesh linking occurs when every page contains a link to every other page in the site, giving every page with equal importance. This means a contact or form page will rank just as high as the actual meat of the site. To solve this issue and direct the search engines’ focus towards pages of importance, a hierarchical linking system should be established. To create linking hierarchy, not all pages are cross linked, and important pages are linked to by the largest number of pages on the site (Sisson, 2006, p. 37).

Off Page Search Engine Optimization

While on-page optimization provides a solid basis for a website being recognized by spiders, it is the links from other websites that determine the rank of the recognized page. Off-page search engine optimization is mostly concerned with this establishment of inbound links to the focus website. The process is known as link building, and is by far the most strenuous aspect of SEO. A site’s page rank is determined by both the quantity and quality of its incoming links. The quality of a link is the most weighted factor, which is based upon the page rank of the site making the link. If the linked site has relevance to the site being optimized, then this is a positive detail (Fishkin, 2007, p. 26). Relevancy is determined by comparing keywords in website titles, the anchor text of the link, and even its IP address. The IP address or number value that the domain name refers to may have less weighted effect on page ranking if it shares a common third octet (Sisson, 2006, p. 43). Sites that have very high page ranks are referred to as ‘authoritative’ and will almost automatically boost the page rank of a site it links to. Two forms of linking exist: two-way and one-way.

Two-way linking is also known as reciprocal linking because it is a mutual establishment between site owners. This method is essentially a link swap. Some webmasters carry the misconception that paying for well known link exchange services will guarantee site visits, but this is only true on a temporary degree (Sisson, 2006, p. 54). Also, link exchanges are considered manipulative and have a record of incurring removal of sites from search engine indexes.

One-way link building can sometimes be considered a science and art, since many techniques are nothing short of brilliant. One scheme often used to build massive amounts of inbound links is to produce a gadget or banner that appeals to other site owners, and encourages them to take a code snippet for the gadget or personalized banner and place it on their own site. An example of this method is evident at www.nerdtests.com. This site offers a free and fun online quiz that ranks the user’s nerdiness in percent relation to everyone else who took the quiz and awards an ‘official title’ banner code based on the outcome. These banners can be found floating all around the net in user signatures of online community forum boards or even on personal blogs and provides www.nerdtests.com with an endless link base (Spencer, 2007, p. 1).

The most common and reliable method of getting back-links is submitting articles to informative websites, which usually give authors an opportunity to link to their personal site. Social bookmarking sites like Digg, Del.icio.us, StumbleUpon, and Propeller all have recently become a hit sensation among frequent internet users. These bookmarking sites provide a portal to sites recommended by other users. If the content on a site is valuable or entertaining enough to people, social bookmarking sites may be the most effective approach to off-page optimization since they are based on popularity and massive viral tendencies (Hagen, 2007, p. 5).

Method

As my primary research, I conducted an interview on October 25, 2007, consisting of ten focused questions about SEO with Bill Slawski. Bill is the President of SEO by the Sea and the Director of Internet Marketing for KeyRelevance Inc., and was directly referred to me by Rand Fishkin, one of the world’s most renowned and authoritative SEO experts. Bill is one of the founders and administrators of Cre8asite Forums, is an active correspondent for Search Engine Land, and writes a weekly column for their small business section. Mr. Slawski’s professional credentials substantiate the validity of his interview responses and provide access to exclusive insider industry knowledge. The interview was completed via electronic mail, in which Bill took full advantage of to respond with in-depth and intuitive answers complete with real-world examples.

Results

As the first question of my interview, I asked Bill how he would define SEO to the average Internet user. Bill responded, “In simplest terms, Search Engine Optimization (SEO) is applying knowledge of how search engines work to make sites easier to find on the web for the audiences that those pages were intended to attract. In more complicated terms, SEO is a matter of combining an application of marketing ideas and a knowledge of search engines to help bring the right people to a site so that they will change from visitor to consumer.” This description spells out the fundamental concepts of SEO. It is important to understand SEO, in essence, is limitless in ways of targeting consumer markets. While advertising schemes might be limited to the specific targets the advertising company provides based upon the small amount of information shared with them about your product, SEO delves into your niche and allows for much more targeting flexibility.

My second question for Bill was, “In what ways is SEO more effective or efficient than other online marketing methods?” He responded saying, “Search engine optimization means being aware of how search engines might collect information from the pages of a website, and making it easy for the search engines to index the content of those pages. In effect, it means enabling a search engine to become an index for the pages of a site. It can be less expensive than using the paid contextual ads that you see displayed with search results at a search engine, or the banner ads that show up on other websites that may point to the site advertised.” This cost efficiency is an important component of why business professionals are making the leap away from conventional pay per click advertising as their primary marketing strategy and making the switch to search engine optimization.

The third question pointed towards the public view on this experts own industry. My question was, “Do you think the power of SEO is relatively undermined, or in contrast, do you think it is overplayed as an online marketing method in the industry?” He responded with, “Search is one of the commonest activities that people get involved in when the go online, so making a website easy to be found in a search engine for people who might be looking for what that site has to offer is a good idea. It can make sense to include SEO as one part of a multiple part marketing effort, and to build a strong marketing plan that includes both online and offline parts. Unfortunately, there are differing skill sets amongst people who offer SEO services – some are just better than others.” While my question was meant to explore SEO’s public relation solely, Bill brought up an extremely important reiteration of SEO’s unknown power when combined with an ultimate market plan encompassing offline target markets as well as the ones who exist online. This also adds to the concept of ‘limitless’ SEO possibilities.

I asked for my next question, “Can any website benefit from SEO?” Bill explained, “SEO is only really important to sites that want to increase their visibility on the Web. A game clan site, where everyone who needs to know the address of the site already does has no need for SEO. But, if you hope to attract visitors to your pages, it doesn’t hurt to make them as search friendly as possible. And if you want to attract people to those pages who might be interested in the content of the pages, it doesn’t hurt to try to use words on the pages that those people might try to search with on a search engine, and to do it in a manner that makes it more likely that those words will be found earlier on in search results.” Drawn from his answer is a suggestion of widely conventional use for SEO. Unless meant specifically to be concealed from Internet users, any website seeking visitors can benefit largely from any amount of SEO. Since amateur implementation of SEO is key part of this paper, the next question was very distinctive in terms.

I asked, “Is it possible for webmasters to (with fundamental knowledge of HTML and blogging) implement SEO for themselves with relatively successful results for their small websites?” Unsurprisingly, my prediction was reinforced with his answer. Bill said, “Webmasters with a fundamental knowledge of HTML and blogging can achieve some success with being found on the web, but having a good knowledge of how search engines work can help a webmaster make better choices about how their site is set up for success with search engines.” I asked, “In general, what is the timeline of results returned by SEO?” Bill responded saying, “The amount of time that it may take to achieve results may vary by the site involved and how much work it might need, the competitiveness of the market it is within, and the demand for what the site offers. It’s almost impossible to guarantee success generally, and perhaps even harder to do it within a specified timeline.” While other sources have noted results can be seen in a matter of days in some cases, it seems there is no definitive amount of time that promises results to become evident. In that, the SEO marketing solution may not always suite for website owners seeking instant Web traffic.

This question focused on SEO as a long-term asset. I asked Bill, “Do you believe SEO may become obsolete in the future?” He explained, “I don’t see it becoming obsolete as much as I see it evolving. What we considered SEO in 1998 is different than what we consider it to be now. If you look at a set of search results in Google today, you may see videos, images, news, web pages, product searches, and other results that you wouldn’t have seen even a couple of years ago. The web is changing and search engines are changing, and helping people so that they understand some of these changes and how they might impact their web sites will probably continue to be a need to be filled in the future.” This provides a fairly straight answer indicating that SEO will only continue to progress with changes over time, rendering SEO as a very reasonable long-term asset for any website.

My final and most important question asked, “In what ways might SEO be viable for businesses with niches?” Bill responded saying, “Finding a niche where you can be competitive, and where there’s a demand from consumers can increase your likelihood of success. A small business can often take advantage of working within a niche that a larger business might find to be too much work for too little return. If the smaller business has considerably less overhead in terms of cost and time, they may be able to thrive in one of those niches. By focusing upon a specific market or audience that others aren’t, it may be possible to be found easier if people want to find the service or goods or information that you provide within that niche.” This is a fabulous reverberation of how specific keyword combinations and niches interact. Focusing on smaller markets can provide a better means of success on a smaller, yet more attainable scale.

Discussion

Throughout the extent of my research, SEO had been discovered to be one of, if not the, most effective Internet marketing strategies available today. Statistics have shown that the largest magnitude of online users discover information and merchandise through the use of search engines. SEO channels that majority of Internet traffic directly into a marketable solution, idea, or product with the best cost and time efficiency. By employing on-page and off-page techniques, a webmaster with basic knowledge of HTML and blogging can supply a particular niche website with a top search engine result ranking respective to its niche search keywords. Keywords play an imperative role in the SEO venture by providing the base of the optimized structure. The keyword focus of a pre-optimized website is determined through intense research by identifying competition and analyzing keyword query frequencies using particular keyword research tools. After keywords are determined, on-page content structure and coding is the next priority, seeing as off-page link building logically requires a quality page to link to beforehand. Off-page techniques will utilize link building strategies to launch the rankings already established by on-page SEO past competition.

The product produced as a result from my intense research will enable any adventurous amateur with fundamental HTML and blogging familiarity to pursue SEO with relatively guaranteed success. My product, in the form of a website, guides the pursuer with simple and concise instructions. The website splits the SEO mission between on-page and off-page techniques which have been explained in earlier sections of this paper. Instead of discussing these techniques in non-applicable generality however, the website will demonstrate specific examples of each optimization practice with its own optimized features.

To view my final product website, click here.

For references used in this paper, click here.

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Truly, with the proper combination of affiliate marketing strategies, you will generate massively an affiliate commission online in your affiliate marketing business. You will maximize your return on investment in pay per click (or PPC) advertising with those utilization and combination. You will discover and learn the example of affiliate marketing business models to show you the power of strategies combination in affiliate marketing business.

There are many business models to maximize your profits online and allow you to earn huge of money on the internet. In this article, you will discover and learn 5 affiliate business models in pay per click search engine marketing to earn huge affiliate commission and grow your home based affiliate business.

1. PPC – Merchant Site.

Basically, this approach is the easiest affiliate marketing strategy to earn commission online. You can start earning affiliate commission in PPC online advertising by: (1) joining the affiliate programs and getting the affiliate links (2) signing up the PPC search engine account and (3) creating PPC online advertising campaigns with those affiliate links. It is used to drive directly visitors from pay per click (PPC) search engine, like Google Adwords, Overture and MSNAdCenter, to merchants’ website. The approach is suitable for testing the new affiliate products in your affiliate marketing business only. With the niche keywords, this technique is a great way for testing whether those new products can be sold in the markets. You can not maximize profits online and earn huge commission with this approach.

The purpose of this approach is to test driving traffic to the merchant sites. It will be perfectly fit for new products entering into the markets. You can easily setup your PPC advertising campaigns for testing those new products. Obviously, you can use this technique only for testing those products to evaluate whether it can be sold or not.

2. PPC – Review Page – Merchant Site.

The next affiliate business model is to provide quality contents along with the product reviews in the review web page. You should consider creating your own review page. This is one of the most popular affiliate marketing business models for affiliate marketing entrepreneurs. Also, it is an effective way to convenience the visitors with the contents, before they make any purchases. You can drive visitors from PPC search engine to your review page directly. Within the review page, you can give high quality content and unbiased products reviews. Also, you can embed the affiliate links into the review page in order to drive forward your visitors to merchants’ website.

The purpose of this approach is to drive quality content to your visitors before they will make any purchases. It can be used perfectly when you have profitable several affiliate products at the same time. Otherwise, it can be used if you ensure that those affiliate products are profitable.

3. PPC – Review Page – Tell a Friend – Merchant Site.

This approach is applied the concept of viral marketing strategy in order to spread your review page or website to other people. The viral marketing strategy is one of the quickest approaches to increase your reputation, creditability and reliability. It is all about the “Word of Mouth” strategy. The “Tell a Friend” script is a great example of viral marketing strategy and it can be used perfectly for this business model. With this script, your review page will be sent out to other people quickly, like a virus. After sending to the other people, it will redirect your visitors to the merchants’ website for selling further.

The purpose of this approach is to spread out your review page, where the content is, to other people quickly and massively as much as possible. With the “Tell a Friend” script, your web page will be sent massively out as soon as possible too.

4. PPC – Squeeze Page – Review Page – Merchant Site.

Another great affiliate marketing business model is to combine both of email promotion internet marketing, review page approach and back-end selling process. You can drive visitors from PPC search engine to a squeeze page, which is a web page used for capturing visitors’ personal information. When you capture completely the personal information in the squeeze page, it will redirect your visitors to the review page where you can give them the product recommendation. Finally, it will lead your visitors to the merchants’ website for purchasing purpose from the review page.

There is doubt that the combination of email promotion internet marketing and product review approach is used for utilizing the power of back-end selling process. You can sell other affiliate products to those visitors or even your existing buyers in the future. You can follow-up them about the products or services. This will create the impressive to your customers or potential buyers.

5. PPC – Squeeze Page – Tell a Friend – Review Page – Merchant Site.

The last affiliate marketing business model is the best approach for affiliate entrepreneurs to earn huge affiliate commission and maximize the power of several affiliate marketing strategies in this article. Obviously, you can insert the viral marketing strategies, particularly the “Tell a Friend” script, in order to spread out to the world. You can redirect from your squeeze page to the web page with the “Tell a Friend” script, before forwarding to the review page, where the content is, and merchant site respectively.

The purpose of this business model is used for affiliate marketing entrepreneurs who want to increase massively profits online through the affiliate products. With the power of emails, viral marketing strategy and product review approach, you will maximize return on investment and profits in PPC online advertising for your home based affiliate business.

Final thoughts, the inside secret of affiliate millionaires to your success in those business models is to drive high quality traffic through hot niche keywords with low competitors from PPC engines. Without the appropriate techniques in PPC online advertising, you can not maximize your profits online with those above business models in the affiliate marketing business.

Learn more secrets of how to become a wealthy affiliate millionaire through PPC online advertising. You will discover up-to-date affiliate information, top profitable recommended online affiliate marketing programs, do effective research, improve continuously your home based affiliate business, learn how to make big money online from home over $5,000 a day and participant with other successful affiliate marketing entrepreneurs. You will discover great tips on internet affiliate marketing for your highly successful. Also, you will save your time and money for your trial & error.

Join now – get the full access to unlimited business and revenue ideas, detailed reviews of your sale letter, candid critiques of your website design, traffic campaign strategies proven to attract buyers and tricks to increase your sales by 400% or more! You will discover and learn proven moneymaking secrets to instantly increase your sales over $10,000 per month or more!

Read more valuable articles, news and up-to-date information about home based affiliate business at: http://www.zMillionDollars.com/blog. You will discover a wealthy of informative about how to start, build, run and grow your home based affiliate business.

*Reprint Policy: Reprint in full with writer’s name, contact information, active links and brief bio.

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Getting a Search Engine Optimization Specialist depends on what stage of development your website already is in. Many website owners err by creating the website first then hiring a Search Engine Optimization Specialist to implements his expertise so that the website ranked higher in search engines like Google and Yahoo! A much better way of using the services of a Search Engine Optimization Specialist is to hire him even as far back as the website design planning stage to get much better results.

How do you know if the Search Engine Optimization Specialist you hired is competent in this field? Your Search Engine Optimization Specialist might simply do the usual integration of multiple keywords and phrases with those keywords into the content of the website (and into the HTML coding as well). Since this Search Engine Optimization Specialist practice is already being done by many, the effectiveness of this tactic is watered down significantly.

Choose a Search Engine Optimization Specialist team that can write content for you, assess the statistics of the website, are well-versed in HTML and Cascading Style Sheets (CSS), know how Search Engine Optimization (SEO) can be applied to websites for different industries and occupations, and can monitor the latest on search engine developments for you. This may entail several skills so you know you’re getting more bang for your buck when you hire a Search Engine Optimization Specialist team.

It is important that your Search Engine Optimization Specialist team be aware of the difference between directory enhancement and a search engine optimization effort. Directory enhancement means your Search Engine Optimization Specialist team will select the categories under which your website seems to be most related to. The Search Engine Optimization Specialist team will then create concise descriptions about the content of your website (excluding the keyword stacking tactic which we mentioned earlier.) Search Engine Optimization, on the other hand, requires skills in the design, writing and then encoding into HTML of pages from your website so that your preferred search engines will rank your website highly enough so when Internet users search for certain keywords, your website will appear in the top search results.

The Search Engine Optimization Specialist should be able to tag for you the specific keywords and phrases which seem to be used most commonly in most Internet searches. A little known fact is that search engines do not use the same algorithms for very long – these search

engines actually switch to new algorithms frequently. This practice helps keep spamming Search Engine Optimization Specialist from mastering the search engines and allows them to produce better search results for Internet users over time. So, apparently your search engine ranking is not cast in stone and may need to be pursued constantly by your Search Engine Optimization Specialist to insure that people will find your website among the millions out there on the Net.

If the web page uncovered by the search engine spider seems to differ from the web page viewed by the end user, that web page will be deemed spam and your website will be eliminated from the search engine database. This is tantamount, actually, to copyright infringement

whose Search Engine Optimization Specialist rely on the cloaking practice to get away with their stratagem. Unfortunately for these people, search engines are trying to get the practice of cloaking by any Search Engine Optimization Specialist to be banned altogether because cloaking does not benefit the search engine and may even have detrimental side effects on search engines.

Some software programmers will even resort to taking content owned by another site and putting it on their client’s website so that the Search Engine Optimization Specialist team can create “gateway pages”. Never resort to this because it does not produce the optimal long-term results you are looking for. Rather, your website should be dependent on original and excellent content produced specifically for it, as well as a spider-friendly navigation system applicable for search engine usage.

The best way for your Search Engine Optimization Specialist to work for you is still dependent on the basics:

1) Create a well-planned and well-designed website

2) Create web pages that your audience can follow, and

3) Rely on a navigation system that both end users and search engines can follow and use.

4) Have a good strategy increase you link popularity.

If you follow these basics, you not only assist in your users’ search activities but you also make life easier for the search engines themselves. In short, choose a Search Engine Optimization Specialist that really knows how to optimize search results for you the right way, rather than resorting to illicit tactics. Illicit tactics may work for a short time, but in the long term will only give you a bad rep among search engines and the wide, wide world of website owners.

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