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The popularity of Google can be gauged from the fact that the Oxford dictionary included it in its directory as a term that refers to the search mechanism. Since its inception, Google has changed the way people search for information online. Though a late entrant in the field, it has become the most popular search engine on the World Wide Web. This was primarily because of its superior performance, ease of use and high quality of results. In fact, with time Google has grown more than just a search engines. It enjoys unparalleled authority on the internet and its results determine the success or failure of a website in the cyberspace.

Google Page Rank
One of the factors that Google uses to rank web documents is the Page Rank. Google PageRank if a numerical figure on the scale of 0 to 10, 0 being the least and 10 being the highest figure that denotes the quality of the website.

What Determines the Page Rank?

Keyword Density
One of the prime methods that determine the ranking of websites on search engine results is its relevance for the searched query. The frequency of occurrence of the search phrase on the website is what decides where it will be placed in the search engine results page. The occurrence of the search phrase is measured with respect to the length of the web document. This is known as keyword density. The more the keyword density, more will be the relevancy of the website.

However, it should be noted that blatant keyword stuffing would not work. Google knows how to identify these malpractices and penalizes websites for the same. The idea is to disperse keywords strategically along the web document so that the content makes sense at the same time is rich in targeted keywords.

Link Popularity
Another factor to gauge website popularity is to actually determine how popular the website is on the Internet. This can be seen by counting the number of web pages linking to the concerned website. The numbers of links that point to your website tell about how many of them think that your website is worth. The number of inbound links determines the importance of a website and is called its link popularity.

Inbound links is not only measured by the quantity of links to your website but also with the quality of links. If your website has 100 links from malicious or low PageRank websites, it would not be better than having 10 links from high PageRank established websites. Link popularity is another important factor that determines the PageRank of a website.

Content Quality
The quality of content that is uploaded on the website plays yet another important role in determining the PageRank of the website. In fact, this is a preceding factor for link popularity itself. If the content on your website is fresh, original and informative then more and more visitors will visit and websites would want to link to you. This increases your link popularity and soars your ranking on Google.

However, make sure that the content you update is original. Google penalizes website for plagiarized content.

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When i launched my site I thought it would be a big task to optimize my site ranking in googlesearch engine. But its not that hard trust me. I will be picking up points which will will help you in your sites ranking optimization. Here i go :

Before buying a domain

Always check which domain you are buying. Never buy a domain with a common name, very hard to optimize. Try a name which is not common.

While preparing your webpages

Add meta tags—> description, keywords, title. Give the first prefrence to the words related what your site is about like for website designing —–> website design studio – sycamore.in, dont write the name of your site first. Add only relevant words as the search only picks up the first 3-4 words only while searching, rest are picked up they are not found on any other website.

2.Keywords are written as –> website, designing, so on and description–>website design, flash template design,etc.

After launching your site ( adding link )

Try to add your website in all the search engines and open directories. It is very necessary step. Open directories are the best to boost up your ranking.

2.Article writing is the best way. Submit your articles to the popular article submission websites.One is ezinearticles.com.Really good one.

If you are lazy like me add comments to various blogs you find on the net.I use www.globeofblogs.com to find all teh blogs. And do taKe a look where you are adding your link the page should have a page rank where your comment is being added otherwise it will not be of much help.

4.(important) Why adding links is so important? When google’s crawler starts to crawls the websites present on the web, it checks for the links on the pages which are already cached in its database. If your link is not there your site will not be crawled. Its like a chain reaction, one is linked to the other, other is linked to another. But if your site is a new submission it will have to wait to get a tocken. After the token is recieved then only your site will be crawled. But if your link is found on a site which has a good rank in google. Your site will be crawled and pages from your site will be cached. For eg if google crawls a site on 21st of every month and your site is linked to it your site will also be crawled on that day. Before adding the link to a page do check when has google cached that page.

Please do read all the points carefully.These can fetch you a good rank in google.This article is the private property of Bikramjit Singh.You can distribute it further in any way but please make sure that the name of the author remains intact while publishing.

thanks

by bikramjit singh

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Our Engine Finds Webpages Relative To Yours With High PageRank, In Which You Can Post Comments And Your Link. That Url, In A Web Page With Relative Content To Yours, Is Considered As A Backlink From Google And Thus Contributes In Increasing Your Pagerank.

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Well this is a topic that provokes much dissention in the world of SEO and is probably one of the most misunderstood factors in the world of optimisation. In fact every popular forum is guaranteed to have at least one current thread that addresses this subject in one way or another.

Well what is true and what is myth?

It is true that Page rank is important but it is a myth that you should chase it.

It is true that you should pursue the activity that will improve it but false that you can measure it.

It is true that sites that have a good Pagerank will often be well placed in generic searches but false that this is the only factor influencing this placement.

So where does Pagerank come from?

Going back to the start of the evolution of Google it all began with the development of a search engine that could deliver more accurate results than facilities such as Alta Vista and Excite who back then were just two of a variety of dominant search engines.

Google was different, it was different because it ranks on different factors and this started when the founders decided to see if they could crawl the whole of web world and trace every link that could be found.

It is probably not correct at this point to conclude that Larry Page and Sergey Brin were trying to create a new internet search engine. But the concept of tracking and sorting all the links on the Internet was certainly heading that way.

What was even more impressive than just tracking the number of links was the idea of examining the link relationship between different sites and thus determining the concept of rank!

It was March 1996 when Larry pointed his crawler at his homepage at Stamford University and let it lose to explore the world. From the information gathered it was possible to sort sites that were important from sites that were less important according to link quantity, that was just the start and much more was on the agenda.

The concept was that once this site hierarchy is determined then the value of a link can be determined, it was a complex mathematical process but with Sergey the mathematician on board it was deliverable. The goal of course was achieved, Page and Brin were able to develop a system of ranking based on the number of links into a particular site factoring in the number of links to each of the sites that were linking to that particular site.

Once this was done they started to search the data and noticed that many of the results were more relevant to the query than when the same query was entered into the established search engines.

Thus was born the soul of Google and the intrinsic relationship with pagerank, of course this term came from the marriage of the evaluation process: rank, to the surname of Larry Page, hence Pagerank.

Thus another fact is established and that is Pagerank is not named because of a value of a webpage but from the founders surname. The obsession with Pagerank continues and debates rage but at the end of the day it is a mathematical formula and uses quantifiable elements to determine the end product which is rank.

Whilst it is important to understand what builds Pagerank anybody of repute understands that we do not know what the true PR is of any particular site or page. Google have given us an indicator which like any such directive was instantly abused so to the point where we are firmly in the dark as to the true Pagerank and we have to rely on the Google Toolbar indicator which is out of date and totally inaccurate.

Even the backlink indicator is not reliable in Google since this was also abused in the drive to gain position by manipulation, after its release as a command it was quickly dulled down.

Every Pagerank checker uses the Toolbar mechanism in one way or another and so all those so called experts out there offering true PR tracking services are also deluded or deceptive with their claims.

And therein lies the Achilles Heel, once the industry understood the relationship between links and ranking then it was open to abuse in the effort to manipulate the position of any given website. This has led to ever more stringent changes to the system which can have cataclysmic effects on millions of websites as different updates are served to Googles ranking model.

In a modern world the vast majority of linking is now done to try and pass a vote for authority with the aim of adjusting website positions in a positive way. The early days of links passing a natural vote of quality are gone for a huge section of the Internet, where this natural process still occurs is whereby the rank and file still link naturally to facilities such as Microsoft and Adobe and many other Goliaths.

What is certain though is that the average business website has its search engine position in part due to some manipulation of the link process, of course linking can be encouraged by releasing quality information, having a great content rich site and despite the manipulation Google still manages to produce remarkable results for relevancy.

This means that after a decade the system of Pagerank survives as the most relevant and accurate process for delivery search results to people entering their respective search queries.

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