Is the Page Rank Based On Inbound Links Accurate?

Posted on December 27th, 2009 in Google | No Comments »

Some business men are thinking that inbound links mean little to nothing. What is important for them is earnings, page views, and revenue. Everything else is not very important for them. How do you earn more from an online advertising campaign?

Does getting inbound links from a poor page do any good? Is it worth spending time to get it? The search engine optimizers’ answer is yes. The anchor text is really valuable and low page rank doesn’t mean that the source page is poor; the page does not follow an appropriate SEO campaign. A low PR can rank well and a link from it would be valuable too.

But the best solution is to have inbound links for important sites, which places you high on Google’s results list. Maybe it’s wise to think further than page rank. The potential traffic of famous brands, for example, is very important too.

Some well known firms have a very low PR, but the traffic they are generating is worth getting it. There are sites that may even have a PR of 0, but the site content is related to your sites. Go ahead and link to these kinds of sites because relevancy is also very important.

The general idea is that every link is getting a better page rank; Google really loves links strategy. There is no single inbound link that can hurt a site; there are some links banned by Google.

They can make outbound links to you, but search engines understand that a website designer or webmaster can’t control every time this happens. The punishment isn’t applied every time when irregular links appear.

It is wise to verify as often as possible the outbound links source and eliminate the dangerous ones. If linking a bad site becomes a usual activity, search engines will penalize this fact.

Months, maybe even years of hard work from web designers, programmers, webmasters and search engine optimizers will be vanished. Any attempt to reach a high page rank will remain without a result.

There are some addresses where the punished webmasters can ask for forgiveness and have the right place in the results page again. It does not work every time. In principle, there is no penalty given to a site that links to a relevant page; but using the reciprocal links farm will get a website severely punished not only by Google, but also by the other popular search engines.

There are linking directories that you may join to link to other sites with relevant content or with a high page rank. Just be sure to check your backlinks to make sure they are linking back to you because Google does not favor those who have hundreds of links with no backlinks. A great resource to join and start linking your websites is:

o http://www.MyLinkMachine.com

You may also want to consider article submission to directories to insert your links into your articles. If a reader is very interested in your article, chances are that they will click on your link to visit your website. To star submitting your articles to a great directory, go to:

o http://www.MyContentBuilder.com

Article submission can be tedious, which is why you may want to consider an automatic article submitter. It can submit one article to over 30 sites in a half an hour. To watch a video on how to accomplish this, go to:

o http://1trac.com/dt/t/Article_Submitter_Video.php

Karianne Kline is a Graphic Design student currently attaining her Associate?s Degree. She is also learning the other end of the spectrum in Marketing and SEO. You can learn more about what she does by visiting http://www.LazyLinking.com

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Page Rank and Google

Posted on December 24th, 2009 in Google | No Comments »

Well this is a topic that provokes much dissention in the world of SEO and is probably one of the most misunderstood factors in the world of optimisation. In fact every popular forum is guaranteed to have at least one current thread that addresses this subject in one way or another.


Well what is true and what is myth?


It is true that Page rank is important but it is a myth that you should chase it.

It is true that you should pursue the activity that will improve it but false that you can measure it.

It is true that sites that have a good Pagerank will often be well placed in generic searches but false that this is the only factor influencing this placement.


So where does Pagerank come from?

Going back to the start of the evolution of Google it all began with the development of a search engine that could deliver more accurate results than facilities such as Alta Vista and Excite who back then were just two of a variety of dominant search engines.


Google was different, it was different because it ranks on different factors and this started when the founders decided to see if they could crawl the whole of web world and trace every link that could be found.


It is probably not correct at this point to conclude that Larry Page and Sergey Brin were trying to create a new internet search engine. But the concept of tracking and sorting all the links on the Internet was certainly heading that way.


What was even more impressive than just tracking the number of links was the idea of examining the link relationship between different sites and thus determining the concept of rank!


It was March 1996 when Larry pointed his crawler at his homepage at Stamford University and let it lose to explore the world. From the information gathered it was possible to sort sites that were important from sites that were less important according to link quantity, that was just the start and much more was on the agenda.


The concept was that once this site hierarchy is determined then the value of a link can be determined, it was a complex mathematical process but with Sergey the mathematician on board it was deliverable. The goal of course was achieved, Page and Brin were able to develop a system of ranking based on the number of links into a particular site factoring in the number of links to each of the sites that were linking to that particular site.


Once this was done they started to search the data and noticed that many of the results were more relevant to the query than when the same query was entered into the established search engines.


Thus was born the soul of Google and the intrinsic relationship with pagerank, of course this term came from the marriage of the evaluation process: rank, to the surname of Larry Page, hence Pagerank.


Thus another fact is established and that is Pagerank is not named because of a value of a webpage but from the founders surname. The obsession with Pagerank continues and debates rage but at the end of the day it is a mathematical formula and uses quantifiable elements to determine the end product which is rank.


Whilst it is important to understand what builds Pagerank anybody of repute understands that we do not know what the true PR is of any particular site or page. Google have given us an indicator which like any such directive was instantly abused so to the point where we are firmly in the dark as to the true Pagerank and we have to rely on the Google Toolbar indicator which is out of date and totally inaccurate.


Even the backlink indicator is not reliable in Google since this was also abused in the drive to gain position by manipulation, after its release as a command it was quickly dulled down.


Every Pagerank checker uses the Toolbar mechanism in one way or another and so all those so called experts out there offering true PR tracking services are also deluded or deceptive with their claims.


And therein lies the Achilles Heel, once the industry understood the relationship between links and ranking then it was open to abuse in the effort to manipulate the position of any given website. This has led to ever more stringent changes to the system which can have cataclysmic effects on millions of websites as different updates are served to Googles ranking model.


In a modern world the vast majority of linking is now done to try and pass a vote for authority with the aim of adjusting website positions in a positive way. The early days of links passing a natural vote of quality are gone for a huge section of the Internet, where this natural process still occurs is whereby the rank and file still link naturally to facilities such as Microsoft and Adobe and many other Goliaths.


What is certain though is that the average business website has its search engine position in part due to some manipulation of the link process, of course linking can be encouraged by releasing quality information, having a great content rich site and despite the manipulation Google still manages to produce remarkable results for relevancy.


This means that after a decade the system of Pagerank survives as the most relevant and accurate process for delivery search results to people entering their respective search queries.

Pagerank has been a feature in the working life of Shaun Parker for a decade, just why has Pagerank had such an influence on the world of
SEO

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Future Relevancy Or Page Rank

Posted on December 22nd, 2009 in Google | No Comments »

With all the talk about search engines and relevancy, I came up with some interesting thoughts that I wanted share about where I believe the search engines are heading concerning basic Search Engine Optimization (SEO).

Trying to stay ahead of the search engines, which is nearly impossible, I’ve been trying to look to the future of SEO while creating web pages following the guidelines of the major search engines.

One of the largest problems the major search engines are dealing with is Search Engine Spam, Adsense Spam, and “Spammy Pages” such as keyword stuffing to gain higher rankings. In guidelines from Google, they mention write your pages for the users, not for the search engines. This statement alone, is a little prediction of the future of what is coming. And in order to stay ahead of the curve with some long term planning, I am suggesting we should take this to heart, and stop using the older SEO methods that eventually will hurt us.

Websites are being currently being penalized and dropped from years of top rankings for not adapting to the search engines guidelines and continuing to use SEO methods of years ago.

In thinking in terms of long-term success to maintain high rankings for each of the major search engines, through about as much research as you do online, I have came up with a few guidelines to the basic SEO ideas for the future.

One of the most important aspect for the search engines, and what I have seen and predict will have more importance is website copywriting. We’ll this is nothing new, we all know website copywriting is important, may as high at 45% of our copywriting contributes to our page rank. This will always remain important, and I believe will become even more important to high as 85% of what our website says will contribute to our page ranking in the future, as a shift from the search engine giving higher ranking from a technical aspect to more of a informational or relevancy aspect.

Eliminating some of the currently used technical aspects may maintain higher ranking in the coming future. Let me explain some of the commonly abused technical SEO habits currently, that I believe is headed toward extinction.

a. Keyword Meta tags. This tag alone is open to elimination due to the common abuse methods such as keyword stuffing. Most major search engines generally ignore this tagline currently.

b. ALT tags are another tagline that is just in the beginning stages of being eliminated. Some search engines have been experimenting with ignoring ALT tags and have found out that pages indexed without ALT tags are returning higher relevancy results. Again like the Meta tags, ALT tags have been abused to such from as keyword stuff.

c. The two Meta tags that will gain in importance will be the Title tag and Description tag. A title and description taglines accurately representing a well written website copy write will enhance your page’s relevancy.

I am not suggesting that today that we immediately stop using the successful technical SEO currently in place, but the gradual elimination of this technique as the search engines stop using each method. Personally, I no longer include the Keyword Meta taglines on my web pages, and will continue to remove useless html as that become irrelevant.

In summary, my opinion is that future SEO standards will be more focused on good copywriting and less on technical aspects such as Meta taglines, Alt taglines, Headings to gain a higher page rank, or should I say higher relevancy.

Erich Sweaney has specialized in Internet Marketing and Search Engine Optimization for over 4 years, and maintains several SEO Friendly Directory and Internet Marketing eBooks Online Resource Center.

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Using Article Submission Sites to Improve Page Rank

Posted on December 20th, 2009 in Google | No Comments »

If you are trying to make money with a website or blog, traffic is the lifeblood of your business. Without traffic, everything stops and sales are stalled at zero. One of the easiest ways to build traffic is by using article submission sites.

To significantly improve your site’s page rank, your articles must contain an effective resource box linking back to your site Search engines use the number and quality of these back-links to determine the relative importance of your website. Sites that have large numbers of quality backlinks will show up on (or close to) page one when people search for particular terms or phrases. Less important sites (with fewer and lower quality backlinks) will appear near the bottom of those search results.

In order to acquire higher page rank, you must submit to the right article submission sites. Using the right article submission sites, your articles will be reviewed promptly, show up in the search engines quickly, provide you with plenty of traffic, and improve the Page Rank of your site.

Many directories have a Page Rank of 1 or even zero. Your site gets little or no benefit when you submit articles to these sites. To improve the page rank of your site, it is important to submit your articles to the largest article submission sites. Submit your articles to directories with a page rank of four or higher.

By consistently submitting articles to the Largest Article Submission Sites, you will improve the page rank of your site. It will not happen overnight, it takes time to increase your page rank. But as your numbers improve, your site should move up in the search rankings and you should begin to see an increase in the number of people coming to your site through searches.

Do you want to know how I do it? I have just completed my brand new guide on how to make money every day.

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Why is Linking Important for Your Page Rank

Posted on December 18th, 2009 in Google | No Comments »

Linking is one of the biggest factors in any search engine marketing strategy. In fact, you are better off spending your time acquiring inbound links than submitting your site to search engines.

Apart from being valuable with regard to search engines linking also helps establish you as an expert in your field, by linking to relevant content on other sites It shows that you are well read in the area of your expertise. Linking in this manner is more or less similar to placing references to other people’s work. In fact, it has been argued that by placing their materials on the Internet (without stating expressly their objection to external links), copyright owners grant ‘implied licenses to other users to link to them. As the founder of the World Wide Web, Tim Berners-Lee points out, there is no reason to have to ask for permission to link to other documents. Sites still need back links to rank high in SERP. (SERP or Search engine results page is the result returned when searching a key word. ) For speed o development, buying links from high ranking sites is an option. This is a very expensive method and I don’t recommend it unless you have very deep pockets. However you may have no alternative for building fast quality links unless you can offer high value information on your website so that people will not mind adding a link to your site.

Search engines, particularly Google, use link popularity to help evaluate and rank your website. Link popularity refers to the number, quality and relevance of inbound links from other websites to yours. they recognize the number of incoming links in its algorithm that determines placement rankings, they also look for quality Eg. page rank, the more links a website has the better, but the quality I think is more important than the amount. which may explain why you may appear at position 123 while your competitor appears on page 1. The more page rank a linking page has the more authority it lends to you If you use a reciprocal linking service you are probably wasting your time, the sites that you are linked too are from too wide a range of subjects to have any relevance or authority.

Another factor to consider is deep linking, where the in coming link goes directly to an internal page rather than your home page. For example you may have an article that is on yoursite .com /articles/ happydays.html A link from an outside site direct to that page would be deep linking as it is on the third layer of your site. Deep linking is good for your site as the overall page rank takes into account not only the links to your home page but also the total links to the site.

Google has become skilled at detecting un-natural linking patterns; links to sites that exist only to generate back links for the purpose of improving page ranking. Because of this many SEO experts are going back to fundamentals and using techniques like article writing to develop natural links What is a natural link ? It is an incoming link, it is not recipricol, and it has value (pagerank). If you build enough quality and relevant links to your site you’re site will still have traffic before, during, and after algorithm changes.

By Graham Andrew Taylor, Owner ofYourProHits.com, a free manual traffic exchange For more Tips Articles and Reviews visit Tips4-u.com

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How To Increase Your Google Page Rank

Posted on December 17th, 2009 in Google | No Comments »

Increasing your page rank on Google sometimes seems like a daunting task when you first start to promote your website. There are many different techniques used to increase pagerank, but the primary way is to obtain quality one-way links to your website. The more backlinks you have, the more “votes” Google will view your website as having and the chances of increasing your page rank will greatly increase. Below are a couple of tips that will help you obtain the type of backlinks you need to achieve a higher page ranking.

One of the most import things you can do when promoting your website is to submit to directories. Directories are basically categorized listings of websites. When your website is listed in a directory, a backlink to your website is created in the listing. This is a fantastic way to get quality links to your website. The other benefit of being listed in directories is that it has the potential to drive targeted traffic to your own website. There are many ways to get listed in directories which include manual submissions, using software for submissions (semi-automated), and hiring a company to do the submissions for you.

Another good way to obtain backlinks is to join forums. Here you can achieve links to your website by including links to your website in the comments you make and by including a link in your signature. It is a good idea to join forums where the subject matter is on the same wavelength of what your website is about. For example, you would not want to join a forum on dogs if your website is promoting a work at home business. The links would certainly help, but it would make much more sense to join a form and obtain backlinks from a site that is related to your own.

One of the quickest and easiest ways to achieve quality, one-way text links is to purchase the links. Although some people will look at this as being an expensive alternative, it can by far be the easiest and quickest route since the links are placed almost immediately, the links are targeted, and the links are typically placed on a website that has a higher pageranking themselves. The higher the pagerank is on the page that your backlink resides on, the better chance you have at achieving a higher page rank on your own website. One of the most affordable places to buy quality text links online is www.iSellPagerank.com. They offer targeted, one-way links and directory submissions that are specifically geared toward increasing your website’s page rank.

Page rank is very important and can certainly have a major impact on your website. The higher the page rank of your website, the better you are going to rank for specific keywords in all of the major search engines like Google, Yahoo, and MSN which in turn, will drive much more traffic to your website. Persistence, determination, and keeping up with page rank techniques will bring your website out on top!

Terry is the owner of one of the internet’s most popular link building websites – www.iSellPagerank.com. To find out more, please visit www.iSellPagerank.com

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Page Rank – Here are Measurable Numbers

Posted on December 16th, 2009 in Google | No Comments »

In a recent update of how Google assigns authority, many web sites were assigned a reduced rate based on Googles Page Rank system. Google assigns a rating scale of 0 -10 as a form of reputation for a web page. Page rank can be found by the use of the Google toolbar.

Remember that Google ranks individual pages not sites. This is why I always recommend a clean design, which gives every page the same chance. Some database driven web sites don’t allow for this and even some marketing people don’t agree. When you are looking to win in competitive markets you need to apply this.

This change occurred after Google has voiced its dislike of the purchase of paid links for the reason of influencing natural search results. Business models have been based on the buying and selling of links for the purpose of gaining rank.

Many opinions had been made that these two events are connected and they effect the ranking of web sites. This is common opinion in the internet marketing area and provides a distorted view of the world. Only an assessment of a specific site can provide us real, measurable information.

One site that lost a large measure of its PR (Page Rank) from a rating of 10 to 6 is statcounter.com In a keyword count statcounter has over 3129 to keyword ranking listings. One of the number one ranked keywords, is “web stats”.

Based on the Gtrends tool from the keyword research site, Wordtracker.com, this word receives 18750 estimated searches per month in Google. Statcounter has kept it’s top ranking both before and after the update.

This brings us the conclusion that the reduction of page rank change was more of just a reshuffle of authority, rather than a change of how Google ranks web sites. Other sites that sell paid links have had similar results.

Its important to have measurable, real information based on facts rather that the guidance of a vastly out of date tool, like page rank. I make it my goal to educate on numbers rather than opinion of the masses.

Online their are many sites who state they are on SEO, however they is such opinion floating around that you never know where the truth comes- beware the opinion it will drive you crazy. Numbers don’t lie, if its your bank account or in your traffic and sales conversion.

Paul Easton is a self confessed online marketing nut- who helps from an “in the trenches, doing it” point of view. Free Guide: Get a Plan for free web Traffic here: SEO Training

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What Is Page Rank

Posted on December 14th, 2009 in Google | No Comments »

High rankings in natural listing of Search Engines a (SE) is one of the most coveted positions for the popular keywords. This is because of the Golden Triangle phenomena. Such a position results to lots of free and targeted visitors to your website. This in turn could mean lots of money. But just like a fresh kill in the Massai Mara grasslands attracts scavengers, so it is with natural listing.


Some unscrupulous webmasters and internet marketers tend to device ways and techniques to trick the SE to rank their low quality websites undeservingly high. These techniques of search engine optimsaton (SEO) are referred to as black hat. Such spammy techniques are abhorred by SEs; this simply because they interfere with the SE’s business of delivering quality information on search queries. But every so often a black hat is devised that’s effective in fooling SEs for some time before it is discovered and clamped down on.


To stay true to their purpose of providing high quality search results for a search term inspite of black hats, SEs have introduced various quality scores to vet the quality of a webpage. Page Rank is such a score. It is based on a science paper by Sergy Brin and Larry Page (from where the term page rank comes from) both founders of Google Inc, the leading SE company.


Craig Silverstein of Google says of PageRank, “(Its) Google’s system for ranking webpage (and) is about relevance. It relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from Page A to Page B as a vote by Page A for Page B. But Google looks at more than the sheer volume of votes, or links a page receives; it also analyses the pages that cast the vote. Votes cast by pages that are themselves “important” weight more heavily and help to make the other page “important”. Important, high quality sites receive a higher Page Rank, which Google remembers each time it conducts a search”


In essence, the higher a web pages Page Rank (PR) the higher in the natural SE listing the page is placed. You acquire higher PR by getting other websites to link to you website. If you can get high PR websites to link to your website the better your quality score. The interpretation is if such important high PR sites are linking to you site then it must be very important. Consequently you could be placed in that coveted Google Golden Triangle.

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Six Ways of Increasing Your Google Page Rank

Posted on December 12th, 2009 in Google | No Comments »

There are several ways you can increase Google page rank – several techniques can be used to get that highly coveted #1 spot in Google search. But first, what is page rank?

The Google page rank tells you how important a website is. It tells you how many sites are linked to another website. Page rank is denoted by the number 0 to 10 and the higher the number, the more important the site is.

The algorithm used by Google to compute the site page rank is highly confidential but we already have an idea on the different factors that they count. Some say it is the website link popularity that matters most. Others say content is also a big factor. There are others still who say that it’s not simply the number of links that matters but also the relevancy of each link. For example, if your niche is “music production” and the links to your site comes from real estate site, you might not get a high page rank from Google because your links are not relevant.

Now that you understand what page rank is, let’s discuss: how do you increase page rank?

There are a number of ways but here are several of them. First, you can join forums related to your niche. Make sure to put your own signature that has a link to your site. This way, every post you make is counted as a separate link and can help increase you website’s link popularity. This also helps build your presence on the web – the more people who sees your site, the greater your chances are of having a regular stream of visitors.

Second, submit your site to directories. This is a good move as most of these directory submission sites are free. Third, you can also create articles and submit them to article directories. You can be a guest writer at a high traffic site and have a resource box at the end promoting your website.

Another method you can use to bring in targeted traffic is to buy text links from sites, which has a high number of visitors. This way, when people see the link embedded on an article, get curious, and clicks on the link, you get visitors redirected to your site! The more web text link you buy from a site, the greater your website link popularity will be! Sure, some of the visitors you receive might not purchase from your site, but the greater number of visitors to your site increases the chances of having a successful sale! Aside from this, once you build your authority on the web, this time it is the other sites, which will by web text link from you!

So you see, to increase page rank means you open new options for your site to earn income. It also allows you greater freedom since you can build high website link popularity from your home. If you own a site and do not have the time to do this yourself, there are Internet marketing professionals who can do it for you. No matter what you choose, only one thing remains – increase Google page rank and you increase your income.

Terry is the owner of one of the internet’s most popular link building websites – www.iSellPagerank.com. To find out more, please visit www.iSellPagerank.com

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Free Web Traffic Through Page Rank

Posted on December 11th, 2009 in Google | No Comments »

Many surfers use the Google or Alexa bar that integrates into their web browsers which consequently makes it easier for them to search and navigate through Internet. However, how many have the “overall page rank” indicator on these bars which shows either a ranking or the importance of the page?

The overall page rank in directories like Google, Yahoo or Alexa is the key factor while doing a search. It decides which website or page deserves the top places in the results of the search of a keyword. The search engine basically calculates the importance of the webpage.

For example, let’s say that you prepared a webpage supplying the users with focused, detailed and understandable info. You think your page deserves a high importance, therefore when you search for the theme of your website, you believe it should be shown in the top 20. Well, sometimes life is cruel. If you don’t optimize your webpage for a specific keyword, if you don’t get enough inbound links directing the user to your site, you would be disappointed by the 1/10 importance rating in Google. Don’t give up! It’s still worth fighting for. There are several factors which decide the page rank of a website.

First of all, Internet is not like the streets of a city: if you put your “shop” in a busy street, people will drop by your place. No visit on Internet is a coincidence. You have to create your links from other sites (inbound links). You also have to increase the internal linking of your website so that visitors can just “hang around” in your site. So your first factor for the page rank is the linking of your page.

Secondly, pages which attract more users (i.e. number of unique daily users) are obviously more important in the “eyes” of the search engines. This, being the dependent variable in our equation, grows directly proportional to the inbound links. So, page rank also increases with the number of unique users.

At last, relative, focused content increases the importance of your page (page rank). Initially, every page you add to your site increases the overall page rank of the whole before you start adding in-context hyperlinks; “in-context” hyperlinks because according to Google authorities, the hyperlinks that you place inside the content of the page are accepted more valuable.

One of the best things you can do is add a Site Map. Google and other search engines love them! It their robots/spiders find your pages and properly index them. I have found an easy and free way to do this. Download Google’s Free Site Map Generator here.

http://www.google.com/webmasters/sitemaps/docs/en/sitemap-ge nerator.html#download

Briefly, on the web, there are no lucky days, no coincidences or no serendipities. If you want traffic on your page, you have to create it yourself. You have to put quality, focused and original content, you have to increase the number of the inbound links. The traffic on your site will increase automatically depending on the other variables. Finally, one day you will look at your site and see that the page rank has jumped from 1 to 4 or even higher. Then you will understand that “La vita e bella.”

Find More Travel Articles at: http://www.venetianlasvegashome.com.

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