Web Traffic At Once

I receive a number of emails from people who are customers and a lot who are not, but could use some advice on how to increase their website`s Google page rank.

So, because my time is limited, and I can not answer the hundreds of emails that I receive, and since today is the start of the New Year, I am beginning my series on tips and tricks for increasing your Google page rank.

I think you will enjoy this series, and most importantly use the tips and tricks I provide to help your website take off.

Lets start with the basics in this series and that is what exactly is the Google page rank and why is it important. The Google page rank or in short called the GPR, is method by which Google ranks the popularity of a website and/or pages on a website. This ranking is handled through Google`s unique and highly classified computer algorithm.

Through this algorithm Google is able to rank and return search results of websites based on what a user enters in the Google search textbox.

Studies and statistics have shown the higher you appear on the search list, the greater chance someone will click the resulting link. For example, lets say you do a search on sneakers and a company comes up as the first link to click. Studies have shown the first link receives the most clicks, followed by the second and so on. The resulting search list was determined by the ranking that combined with the search criteria. The higher your rank as compared to other web sites that meet the same search criteria, the higher your placement will be.

Your goal as a web owner or website administrator is to increase your Google page rank so that your site will appear higher when someone does a search that will meet the criteria of your site.

I know this is a lot of broad based information, however this series will fill in all the gaps and answer all of your questions. I promise. Also feel free to ask me any questions to be answered in a future article in this series.

Now that you know some of the basics, lets get to our first tip. How do you begin to increase that Google page rank?

Start with link exchanging. A link exchange is the matter of you agreeing to post a link on your website pointing back to another website who will do the same. Google looks favorably upon a website when other sites point to it. The more links you have pointing to your site the better off you will be and be able to increase your score.

Keep these few tips in mind when exchanging links. A link exchange is not about your visitors clicking the link to go to another website or vice versa. So do not think that because your link is on another website you will start getting all of their traffic. Chances are you may get some, but that is highly unlikely. The idea is to obtain as many websites as possible to point back to your website (usually your home page) to increase your rank.

Two, keep a separate page of your links. Your website should have a page called links where you display the information of all the websites you have exchanged links with.

Three, your links page should be accessible from your home page so that the Google crawling spiders can find it. That is looked favorable upon.

Four, last but not least, never have more than 50 links to other websites on a given page. Anything over 50 links to a page and Google sees that as being a link farm, and decreases the score of those links. Once you reach 50, start a new links page, and then link the next link page from the first page. Continue this same process for each new links page you need to create.

For example, our website has exchanged links with over 3,500 websites. So we have over 70 pages of links. This of course was done over a period of time, and has increased our page rank tremendously.

In our next article in this series, we will talk about how exchanging links with websites that have already established a sizable Google page rank, has greater benefits.

By: Bruce A. Tucker

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Certain aspects need to be measured to determine the changes undertaken in your site to improve your Search engine traffic. These aspects depend on the nature of your site. Each site will have specific site goals. The best way to find out how well your site attracts and retains visitors to meet these goals is to classify all possible reasons why a user would visit your Web site. The reasons may be as followed:

• For detail information on products/services

• To get email or phone contacts to ask questions about products/services

• Purchase products/services

• Compare pricing of products/services

• Check status of pending order for products/services

• Get more information or tips on using purchased products

• Look for customer service aid

• Report a failure of online forms or shopping cart

• Register for newsletters, product updates, marketing brochures, white papers, etc.

• Discover new products/services

• Join an online community

• Read updated news regarding the business, industry, etc.

• Study information on accessories for purchased products/services

• Sort out problems related to purchased products/service

Once the reason of visitors visiting to your website are identified, you can assign desired actions to visitor clusters and follow their movements within your site to determine how successfully you are receiving valuable Search engine traffic.

Ways to immediately increase Search Engine Traffic

• Write better, more specific, relevant and unique content.

• Give People reason to link to you.

• Provide what your visitors want.

• Obtain quality external inbound links.

• Traffic Analysis Data

• Evaluating SEM Campaign Performance.

Search engine traffic depends upon the analysis of the above data, checking visitor behaviors to test the marketing message on your site, the effectiveness of your offer, the choice of various SEM marketing techniques (site/content optimization, linking strategy, paid inclusion, paid placement, etc.), the choice of search engines (MSN, AOL, Yahoo!, Google, Lycos, AskJeeves, AltaVista, etc.), and many other elements of your marketing campaign. Tweaking your campaign will likely result in increased Search engine traffic – conversions, lower acquisition costs, and improved ROI.

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Site owners are on the hunt for the green numbers on the Google page rank toolbar. That’s no secret, but do they all really know what Google page rank is about? How much should you really worry about your online business before you check page rank results? Information is the key to obtaining traffic and becoming the best in a line of business. But not many people pay attention to the numerous articles and websites that offer valuable data on how a site should be made and promoted.

Google page rank represents the basis of Larry Page’s and Sergey Brin’s search engine’s system of calculation. It is only a little part of how it really works and proves that Google’s fame and attention is not random, but obtained due to the quality of its searches. Google is the best search engine currently available and its efficiency is not equaled by any other existing search engine. Webmasters looking to evolve know that the Google page rank is the one who gave it its surplus of query validity and accuracy.

The value of a website on a certain keyword or key phrase (usually typed in by a user) is determined by the way that site is linked to other more or less valuable sites. In turn, those sites are evaluated by Google using the same criteria. In a few words, the whole process resembles a complex web, a combination of variables which are constantly and continuously changing.

When you check page rank, the number you read reflects a current status which might already be changing. Because the Internet consists in so many websites that are updated daily and because so many new pages and links constantly appear, Google needs to make updates as well. These updates can be seen once 2 or 3 months when the “Google dance” takes place and when all new variables have to be taken into consideration. Of course, the process takes place all the time, but only then are we able to see its results through the change of the Google page rank.

If you are interested in how well your site performs when it comes to such an evaluation, you should seriously consider these aspects before you check page rank again: links pointing to your site, the Google page rank of the sites that contain these links, the anchor text of the links and the on-site optimization (meta tags, tags, titles, description, keyword density for site content). As you can probably see, this means there are a lot of aspects involved in page ranking. Many things are controllable and web development companies take care of them in a professional manner. Webmasters are very careful with how they optimize their sites, for example. They carefully observe their Google page rank and constantly seek to raise the number shown by the Google toolbar. Some things are however, uncontrollable. If someone chooses to post a link to your site on his own site which is poorly optimized, his action might have negative effects on yours.

The Google page rank is a very sensitive issue which concerns a lot of webmasters who want their website displayed among the first results Google offers web surfers on certain keywords. Some don’t find it satisfying just to check page rank evolution in time. If for some reasons unknown to them, their Google page rank is modified, even for a short while, PR paranoia can set in. Some optimization methods can even be considered damaging because the PR the webmasters were observing has suddenly changed. The Google page rank is important, but must not be taken that seriously. Google constantly makes changes because the Internet itself is daily enriched with new information. Its spiders crawl up and down the web and their findings can have an effect on your site as well.

Errors can occur, like the very famous “spoofing” effect when a new page can borrow the Google page rank of another better ranked page to which it is connected. But errors can be corrected and so can the result you find when you check page rank. Good PR can turn bad because of a mistake, but it can also turn better just as fast. Your main worry should be to offer valuable information to your targeted public and do so by using the available optimization techniques provided by specialized companies. To regularly check page rank is not a bad practice. It is necessary to keep in touch with how Google sees your site. This is why we recommend using quickpagerank.com, a site that supplies valuable information about ranking in major search engines as well as number of backlinks pointing to your site.

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Once a social platform for college students, the 40 million active membership site facebook is the latest buzzword in social media marketing. However, most members are extremely online savvy and they smell blatant advertisements from miles away. It is important to know some basics and gain experiences in utilizing the site and interacting with its members before you start planning your facebook marketing adventure.

1. Create a profile. The first step is to create a profile. Sign up using your real name and upload some pictures. If you do not have an email with a top-level edu domain, by default you join a regional network based on your zip code or international address. Later, you have the option to join your company’s network and change your regional networks. You can change your networks twice in a 60-day period.

Always upload a profile picture. If you don’t upload a picture, facebook places a default question mark icon. It is a good strategy to show your face in facebook. Don’t use group pictures for your profile because others may have difficulty identifying you in the group pictures. Don’t use logos, your cute cat or dogs’ pictures, or a picture of your expensive car and boat.

You don’t have to fill all the profile information. Fill only the information you are comfortable sharing with others. If you want to find dates using facebook, fill up the relationship status feature of your profile accordingly. Don’t change the status often because others will notice it and doubt your trustworthiness.

2. Make friends. The site can find active facebook friends for you using emails in your address books of a few free web email providers like yahoo, hotmail, gmail, etc. Once you get a few friends, new friend requests will pour in from your friends of friends. You can also search for friends and send requests. Work on creating a network of 100 to 200 friends. Don’t make friends with celebrities because in most cases these are fake profiles setup for marketing purposes.

3. Upload pictures and videos. Start uploading some interesting pictures and group them in albums of travel pictures, baby shower photos, bachelor party scenes, etc. Pictures help people connect with your life without meeting you face to face. Always upload a number of related pictures or themes.

Create a random albums and put all your random pictures in the random album. Tag your pictures to identify people on the pictures. When you tag your friends in your pictures, they show up in their wall. You can also share your albums with others outside facebook. You can upload personal videos using your browser or mobile phone and directly record videos to facebook.

4. Use friends’ walls and never post on your own wall. You have a wall in facebook for others to write notes. Don’t write in your own wall. Write in your friends’ walls. Your friends will write notes, share videos or links in your wall. You do the same in your friends’ walls. When a friend posts something on your wall, reply to the post. If you find the posting annoying, politely ask them to back off and clean up your wall.

5. Join a few groups. There are all sorts of organic groups in facebook. These are groups of people with similar interests. Find a few that interest you and join them. You can create your own group but first find out if one exists on the same topic. This is an excellent place to be creative and get support from a bunch of people for your cause.

6. Create events and invite people. If you want to host a party, this is the feature you will use. Create your events and invite others to join. You can make an event public for your friends to see or private for the invitees to browse. Under my event, you can browse your friends’ public events. You will immediately know who are your fake friends because they did not invite you to their gala dinner they are hosting.

7. Send notes and share links. You send notes to your friends. Depending on the topic, you can send a note to a few friends or to all friends in your network. Don’t send chain letter notes because people find these repulsive. Your notes show up in your friends’ news feeds or on their walls. A tagged note shows up on the wall, otherwise, it is found in the homepage news feed. Use share for sharing links, even though you can use this feature for sharing notes. Share that link of a cheap travel-booking site you have found while surfing the net with friends planning their upcoming vacations.

8. Visit your homepage everyday. Besides your profile page in facebook, you also have a homepage. You homepage displays collaborative news feeds of all your friends, event and group invitations, friendship requests, friends’ birthdays, etc. If you want to know what is going on in your facebook friend circle, visit your homepage everyday.

The other features of facebook are poke, marketplace, facebook mobile, and hundreds of applications that enhance the facebook experience. As the facebook awareness grows, online marketers have started pounding the facebook door to gain a foothold. Future articles will discuss different ways to market your products and services to facebook members without insulting their intelligence.

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Have you ever gone through the often depressing exercise of typing in keywords, even specific ones, on a search engine like Google, only to find your site buried in the muddy depths of page three? At this point, may I suggest that you have probably done one of three things, a) shrugged your shoulders and elected to market your services or goods in old-fashioned ways, b) got dispirited and closed your site down, or, c) made some enquiries about changing the situation so that your Web site ranked somewhere high on page 1 instead of down there in the mud.

It is you C people that will most likely be reading this article, and you are definitely the category of Web Owners who I believe will benefit both of us, by reading this article.

So just how do you go about improving the position of your website on a search engine, when a potential customer of yours tries to find goods or services in your area that you can offer them?

Well firstly let us get through some of the verbage. The measure of whether you are top 10 on page 1 of the search result, or somewhere else, (which really translates to nowhere), is all down to a calculation called page ranking or PR for short. Okay, so now you know this, let us discuss how you can increase that PR so as to drive real live prospective customers to your site in ever increasing numbers.

The major search engines all use a similar algorithm to determine the PR of any given site as a result of any given keyword search. The full detail of how that algorithm is constructed is beyond the scope of this short article, so let’s discuss the dot points.

The number of hits your site receives is taken into account, as is the volume of content, and the time you have been continuously online. However, the most powerful criteria the search engine will use is something loosely described as peer linkage. Peer linkage, what on earth is that I hear you ask? Peer linkage expressed very simply is a count of how many sites, with relevance to yours, have chosen to have a link to your site.

By way of and example; Pete the plumber from Anytown has a website. He is a successful plumber and has developed strong relationships with various plumbing supply companies in his area. Because of this relationship those plumbing supply companies have chosen to place a link back to Pete’s website on their websites. They choose to do this, as they find him to be an honest tradesman who represents the craft of plumbing well, and who undoubtedly supports their busnesses by buying his supplies from them. What Pete possibly doesn’t realise is that his site will have a very favourable PR ‘hit’, largely due to the fact that his local suppliers all carry a link back to him. This is a classic example of peer linkage in operation. In addition, the higher the PR that the plumbing supply sites have, the more upwards leverage our friend Pete will experience as a result of them choosing to link back to him.

Does this scenario fit your business and your website? If so, could you, (or would you), do the necessary legwork to have relevant peer sites place a link back to your site, on their site? If the answer is potentially yes, but there aren’t that many hours in the day, read on for a solution.

There is a whole industry out there devoted to assisting you, for a fee, to optimise your search engine ranking or PR. This industry is known collectively as search engine optimisation, or SEO for short. For a fee, usually a very big fee, they will take your web address and tweak it to maximise your PR. Want to know how they do it?

Well the main way for them to optimise your search engine results is to create peer sites, mimicking the example given above of Pete and his suppliers, and make sure that those peer sites contain a link back to your site. So what, in internet terms constitutes a site? Does it have to be a full-blown bells and whistles website? No it does not. It just has to have what is known as an HTTP address, in other words a unique Internet address that is searchable by everyone. One page is fine, as long as that page contains information relevant to your site, along with a link back to your site. By a million miles the most time and cost efficient method of achieving these requirements is to write an article that is relevant to your business goods or services and publish it on the Internet.

My suggestion is simply this. Cut out the cost, and cut out the middleman, and create these articles yourself.

So what does this entail? Well it means you need to be able to write, at least 6, (preferably 10 to 12), articles the contents of which bear a strong relationship to your business and your site, and have them published on the Internet. No, they don’t have to be War and Peace, 4 or 500 words minimum is acceptable, just ensure that it is relevant to your site and that it is free of spelling and grammatical errors. Oh and hey, don’t forget the all important inclusion of the link back to your website.

Okay, so you’ve got your articles written and I hear you ask, now what! Well I suggest you find an article site that accepts articles from authors, just like you, and publishes them for free on the Internet. This gives your article its unique Internet address, and therefore the peer support that the search engines seek to determine your page ranking. What’s even better, is that other sites can (and do) adopt your article as their own, and by publishing it on their site, spreading the distribution of your article, thereby working to further increase your page ranking.

So how can sites like this exist, publishing articles for free? Do they on the other side charge people to read, download or print your article? No they do not. These types of sites rely on the targeted advertising that is shown on them. Advertising aimed at you the author, as well as all the people who may choose to read print or download your articles.

One final tip, and a breath of fresh air to authors. Instead of joining all these article sites one by one, why not sign up with a marketer who will accept your article and then in turn distribute it widely on your behalf. Article Marketer is one such service. Have a look at the costs, and determine how much your time is worth. Are you really saving money when you are frequently diverted from the main game of writing those articles?

All the very best of luck maximising your footprint on the gigantic world wide web.

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The work begins with the content of your site. You need to zone in on your target audience and make your site about that. Then you need to make sure your content is full of keywords that are connected to the content of your site so you can pull in the search engines. Be careful not to overfill your website with key words, this could make the search engine think you are trying to cheat. Let the keywords flow within the content of your site.

Keyword rich is just blending the keywords in with main content of your site. You will need the most significant keyword to the content of your site in the domain name as well. Plus, if your site has been in the search engine for a while, you need to update the content or change it so as to keep the interest of people as well as the search engine. Concentrate on just a few keywords, and try to repeate them four or five times whithin the content of your site.

Another way to increase search engine traffic is by posting links to your sites on other sites. It does not matter if it is another one of your own sites or a site that belongs to some other person or business, get your site noticed with many other links. Plus, submit you site to as many search engines as you can.

Common sense will tell you that the more opportunity that you give people to access you site, the more chance that you will have traffic. Adding links to your site in other places and by adding your site to many different search engines it bound to increase the search engine traffic, there in, leading people to your site.

When you don’t have the time or energy to keep up your site but still want to increase search engine traffic, then you should consider hiring a professional search engine optimizer. They will make sure that your site is complying with all of the search engine rules, while keeping the information up to date and seeing that the search engines will like your site.

This may cost you a lot but for bigger companies this is a must. Do your homework, and select a good company. A professional will take the stress off of you while increasing search engine traffic to your site and increase your business dramatically.

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Back in the “old” days of a couple of years ago, search engine optimization (SEO) was all about keywords. Repeat the same phrase fifty times on your homepage and your site would pop up when that phrase was searched in Google. Thankfully for consumers and entrepreneurs alike, the search engines have wised up to such practices. With the creation of more detailed and precise algorithms, Google has come up with better ways to highlight the most relevant and trusted websites.

Just Because You Build It…

Creating a beautiful website with groundbreaking information does not guarantee high site traffic. Once the website is ready to be unveiled to the public, it is time to begin a serious marketing campaign to attract the eyes and ears of interested consumers. The best way to get this kind of exposure is to rank high in the search engine results pages (SERPS), and the best way to climb in the SERPS is to build backlinks.

Backlinking to Your Site

A “backlink” is a link from a website that leads readers back to your website. Sometimes it is a highlighted link in the middle of an article. In other cases, it may be the link in your Resource Box, at the end of an article you have written. When that article is distributed and published on other sites, the link leads readers back to your site.

The importance of backlinking can’t be over-emphasized. When a backlink to your web site from a popular and relevant site is created, Google tags a date to it, and records the actual phrase used in the link. Google then saves this information in order to establish rankings.

Getting the Most Out of Backlinks

It’s important to understand that backlinking is more about quality than quantity. The search engines operate under the assumption that not all links hold equal weight, and a backlink (also known as an “inbound link”) from a highly popular or well known site has more clout than a link from your Uncle Ted’s garden photos.

Here’s what Google has to say about how it uses backlinks to determine your page rank:

“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important’.”

So while having every member of your extended family create a link to your website from their own sites might be a great way to keep Aunt Alice up to speed, it won’t get you much love from the search gods.

How to Get Other Sites to Link to Yours

So you know how Google uses backlinks to come up with its search engine rankings. You also know that backlinks on popular, respected sites will boost your SERPS. Now the question is: how do I get those sites to link to my site?

Article marketing is an incredibly effective way to do this. When you create informative, unique content in the form of reprintable articles, websites pay attention. Plenty of well-established websites publish content from article marketing databanks, to constantly offer their site visitors fresh information. When one of these sites, or any of their visitors, publishes one of your articles, an automatic link back to your website is included and bingo, a backlink is born.

Distribute more and more articles around the Web, and you gain a steady stream of fresh, highly relevant backlinks over time. The search engines will notice, and you page rank will go up. It’s that simple.

And higher search engine ranking means more eyeballs on your website. Link simple.

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Most of the information that you read will be focused on marketing appropriately whether using Ad words to offline classified ads or building your email list. Because building a list provides you with organizations and companies that you would not have thought of as revenue for your exact situation. By developing such a list of the members of a target universe, by holding a Medicaid luncheon, by “dripping” on referral sources and by building a senior source guide booklet, a lawyer may well be identified as the pre-eminent source of information on senior affairs in general, and elder law in particular, simply visit to www.build-huge-list.com .In his region. By allowing site visitors to sign up for your nonprofit email newsletter list, you’re building a database of people who are specifically interested in your organization and its well being.

This is a not as much of effective means of building your mailing list but it still works. On the other hand, building an opt-in list is a perfectly acceptable and highly successful method that will keep you from being labeled bad business. Here are ten ways that you can start building or increasing your list today.

The list building online marketing business opportunity is the best in my opinion because of the enormous leverage and marketing power that you can create. Start building your list of responsive peeps from the beginning. The most successful online entrepreneurs concentrate hardest on building as huge an Opt-in list as they can handle in order to get the consumer’s attention and sustained interest. Building a successful opt-in list doesn’t happen in a moment.

Refer back to the issue on keyword list building for keyword avenues you can explore. You can easily incorporate into your online strategies building an email list, developing relationships, responding quickly to a crisis and cutting campaign costs. To know more logon to www.build-own-list.com .There are numerous free list-building programs that offer ways you can build your list. Find one or two in the areas of Internet Marketing you need help with:  SEO, Mini Sites, Affiliate Marketing, List Building, Google Adsense/Adwords, Copy Writing, etc.

Building a media list of local newspapers, trade journals, magazines, web sites, radio and television shows. Here area few ideas for building your mailing list: add all of your customers, offer a free newsletter, offer drawings for free products, do reverse phone number searches on prospects to find their address. Start building your list of responsive peeps from the beginning. None of us know what’s going to be on that equipment list, so get the CCNA and CCNP first – by building your own Cisco home lab. So list building is not just about “recruiting” (although that is certainly very important), but it’s about “retaining” also.

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