Why Your Content Is Not Getting Read By Anyone!

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Top Three Mini Commitment Errors You Are Making Right Now!

Does your content actually get read? When you are creating your blog posts, sales copy or emails, do you focus on what you want or what the reader wants?

I have a friend that I am helping with a new blog and it is in a niche he is extremely passionate about. The expertise and knowledge that he has about this topic (natural health) is incredible but his presentation sucks.

Not that he is not passionate about the topic and helping people… but the challenge he faces is he focuses the delivery of his content on assumptions and we all know that assumptions make an ass of u and me (ass u me).

Now I am not saying he is making an ass of himself at all… if anything that is farthest from the truth but if he did not have my help I could guarantee that he eventually would.

Over the past 2 years especially, I am seeing a huge amount of proof that as content providers, we NEED to focus on not getting our readers to make one big commitment but instead a bunch of mini commitments.

These small commitments are 1 to 2 second decisions that we all make and are what you want to focus on so that your reader will actually read your content.

Below are the 3 biggest assumption that I see being made everyday that cause your readers to NOT read your content.

1. Its Not How You Say it But What You Say

This is such a big stumbling block for so many people. We get stuck in our head that the content will do all the selling and we never pay attention to how we structure and present our content.

The internet has made us an ADD ( no disrespect to anyone diagnosed with ADD) audience and as youtube and twitter have proven to us… people want the content given to them with as little effort as possible and in a small of segments as possible.

Do not make people have to do a full page scroll more then 2 or 3 times MAX when reading your content and break your paragraphs up into no more then 3 to 4 sentences.

This PROVES to help people not feel overwhelmed by your content.

2. People Want to Read What You Have to Say!

Sorry but 9 times out of 10 your biggest fan is usually yourself and the biggest mistake most people make when starting out is they think that people will want to read everything.

In the real world however, what usually happens is you end up talking way over your audiences head or you talk to them from more an encyclopedia stand point than actually relating to them from a personal perspective.

You need to relate to your reader and talk with them, NOT AT THEM. The micro commitment here is that they feel you relate to them right away and as a result they want to continue reading.

3. Your Title

I see so many posts on blogs that simply are two to three words that do nothing to get the readers attention.

The most effective thing you can do here is create a targeted headline (title) that is 5 to 9 words and gets your audiences attention and then immediately have a good sub headline that answers any questions the headline/title poses.

For example…

Headline –> LOSE 15 POUNDS IN 2 WEEKS!

Sub Headline –> New Diet Helps Increase Your Metabolism and Reduce Your Appetite With No Side Effects and Amazing Results!

This is just an example but you can see the headline gets thier attention and then the sub headline answers the question of how.

These are just three simple examples but the point here is remember… focus on talking to your reader, engage them, relate to them and do not overwhelm them with too many words.