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Improved search engine rank is attainable through good search engine optimization, part of which is the maximizing of your Google Page Rank through intelligent linking with other web pages. In this first part of 2 on the subject of Google Page Rank, we will look at the argument for attaining high listings through a linking strategy.

Google Page Rank is a buzz term at the moment since many believe it to be more important to your search engine listing than search engine optimization. If we ignore for the moment the fact that Page Rank is, in itself, a form of SEO, then there are arguments for and against that belief.

Before we investigate these arguments, let’s understand some fundamentals of search engine listings. First, most search engines list web pages, not domains (websites). What that means is that every web page in a domain has to be relevant to a specific search term if it is to be listed.

Secondly, a search engine customer is the person who is using that engine to seek information. It is not an advertiser or the owner of a website. It is the user seeking information. The form of words that is used by that customer is called a ’search term’. This becomes a ‘keyword’ when applied to a webmaster trying to anticipate the form of words that a user will employ to search for their information.

A search engine works by analyzing the semantic content of a web page and determining the relative importance of the vocabulary used, taking into account the title tags, the heading tags and the first text it detects. It will also check out text related contextually to what it considers to be the main ‘keywords’ and then rank that page according to how relevant it calculates it to be for the main theme of the page.

It will then examine the number of other web pages that are linked to it, and regard that as a measure of how important, or relevant to the ‘keyword’, that the page is. The value of the links is regarded as peer approval of the content. All of these factors determine how high that page is listed for search terms that are similar contextually to the content of the page.

Without doubt, there are web pages that are listed high in the search engine indices that contain very little in the way of useful content on the keywords for which they are listed, and have virtually no contextual relevance to any search term. However, a careful investigation of these sites will reveal two things.

The first is that many such web pages are frequently listed highly only for relatively obscure search terms. If a search engine customer uses a common search term to find the information they are seeking, they will very rarely be led to a site that has little content other than links, but it is possible. The second is that they contains large numbers of links out to other web pages, and it can be assumed that they have at least an equal number of web pages linking back.

It is possible to find such web pages for many keywords. An example is on the first page on Google for the keyword ‘Data VOIP Solutions’. There is a website there that is comprised only of links. The site itself has little content, but every link leads to either another website that provides useful content, or another internal page full of more links and no content. That is how links can be used to lift a web page high in the SE listings.

Such sites frequently contain only the bare minimum of conventional search engine optimization, but the competition is so low that they gain high listings. You will also find them to contain large numbers of internal pages, every one of which contain the same internal and external links.

It is true, therefore, that it is possible to get a high listing without much content, but with a large number of links. However, is that a legitimate argument for those promoting links against content? Could you reasonably apply that strategy to your website? Could a genuine website really contain thousands of links to other internal pages and external pages on other websites, and still maintain its intended purpose?

In the second part of this article, titled ‘Search Engine Rank: Google Page Rank Misconceptions’ wI will explode some myths about Page Rank, and explain how many people are wasting their time with reciprocal links, and perhaps even losing through them. It may be that a linking strategy is not so much an option, as a choice between the type of website that you want: to provide genuine information or to make money regardless of content.

Improved search engine rank might be synonymous with Google Page Rank, but perhaps only if you want to sacrifice the integrity of your website.

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I receive a number of emails from people who are customers and a lot who are not, but could use some advice on how to increase their website`s Google page rank.

So, because my time is limited, and I can not answer the hundreds of emails that I receive, and since today is the start of the New Year, I am beginning my series on tips and tricks for increasing your Google page rank.

I think you will enjoy this series, and most importantly use the tips and tricks I provide to help your website take off.

Lets start with the basics in this series and that is what exactly is the Google page rank and why is it important. The Google page rank or in short called the GPR, is method by which Google ranks the popularity of a website and/or pages on a website. This ranking is handled through Google`s unique and highly classified computer algorithm.

Through this algorithm Google is able to rank and return search results of websites based on what a user enters in the Google search textbox.

Studies and statistics have shown the higher you appear on the search list, the greater chance someone will click the resulting link. For example, lets say you do a search on sneakers and a company comes up as the first link to click. Studies have shown the first link receives the most clicks, followed by the second and so on. The resulting search list was determined by the ranking that combined with the search criteria. The higher your rank as compared to other web sites that meet the same search criteria, the higher your placement will be.

Your goal as a web owner or website administrator is to increase your Google page rank so that your site will appear higher when someone does a search that will meet the criteria of your site.

I know this is a lot of broad based information, however this series will fill in all the gaps and answer all of your questions. I promise. Also feel free to ask me any questions to be answered in a future article in this series.

Now that you know some of the basics, lets get to our first tip. How do you begin to increase that Google page rank?

Start with link exchanging. A link exchange is the matter of you agreeing to post a link on your website pointing back to another website who will do the same. Google looks favorably upon a website when other sites point to it. The more links you have pointing to your site the better off you will be and be able to increase your score.

Keep these few tips in mind when exchanging links. A link exchange is not about your visitors clicking the link to go to another website or vice versa. So do not think that because your link is on another website you will start getting all of their traffic. Chances are you may get some, but that is highly unlikely. The idea is to obtain as many websites as possible to point back to your website (usually your home page) to increase your rank.

Two, keep a separate page of your links. Your website should have a page called links where you display the information of all the websites you have exchanged links with.

Three, your links page should be accessible from your home page so that the Google crawling spiders can find it. That is looked favorable upon.

Four, last but not least, never have more than 50 links to other websites on a given page. Anything over 50 links to a page and Google sees that as being a link farm, and decreases the score of those links. Once you reach 50, start a new links page, and then link the next link page from the first page. Continue this same process for each new links page you need to create.

For example, our website has exchanged links with over 3,500 websites. So we have over 70 pages of links. This of course was done over a period of time, and has increased our page rank tremendously.

In our next article in this series, we will talk about how exchanging links with websites that have already established a sizable Google page rank, has greater benefits.

By: Bruce A. Tucker

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One of the most important jobs for any Internet Entrepreneur is list building. Below are five steps for building stronger, more powerful lists that will work harder and more efficiently for your growing internet based business. With a stronger, better list, you will see an increase in profits and traffic flow to your site.

The first thing to understand is that quality is more important than quantity when it comes to list building. While having a larger list may seem to be a great thing, if those people on the list are not likely to purchase your product or service then your list while larger is not effective. For more details visit to www.build-huge-list.com .Creating a targeted list of customers that have a genuine potential for purchasing from you gives you a stronger foundation for potential sales and increased sales. You have the potential for reaching more potential customers by honing your list.

The next concern with list building is keeping it up to date. You need to be constantly aware of contact addresses that are no longer valid. This is not something that you do once and forget about it. Email addresses change; people change jobs, internet service providers or even die. Sending your messages to invalid addresses is a waste of valuable time and energy. Not only that, it doesn’t give a true indicator of your customer base.

The third things to consider when building your list are the services and computer programs offered today. Serious list building requires serious effort. Check out the technology and services available for building your list, as well as the professionals and support services that are out there. You may be well served by using one of the services that specializes in list building and autoresonders. To know more visit to www.build-own-list.com .Another element to consider in list building is the legality of what you are sending and how you are sending it. In recent years strict laws have been passed against inappropriate emailing. Failure to comply with these regulations and laws can and will result in stiff fines, penalties and even the loss of your internet site. If you are in doubt as to whether your message is in compliance, it is a good idea to consult with a legal professional to be certain. If in doubt, check it out. Don’t even think about purchasing a list of supposed opt in subscribers, you will very likely get burned. There is no substitute for building your own list!

Last but not least, incorporate your list building into your marketing program. Start building your list from the very beginning and don’t stop. Set aside a few minutes every day for list maintenance. Schedule time each week for you major list building tasks. If you can incorporate the list building into the overall schedule of your marketing plan you are less likely to overlook the little things.

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When moving from an old to a new website it is extremely important to consider the old sites existing organic search engine position. If the correct strategy is not undertaken then the old sites position in the search marketplace could be dramatically compromised. It’s important to gain an understanding of two specific areas of the old site before undertaking a strategy:

1) The existing listing saturation: This is the number of pages which have been listed, cached and indexed within each of the major search engines. Each page listing will be producing a level of visitor traffic, each associated to different groups of keywords and search terms. It’s essential to make sure existing page URL’s remain the same or old URL’s are directly mapped to the new site. Making sure that every page directly maps to its new version.

2) The existing link popularity: This is the number of pages which form one way links back to the old site or where the old site has been directly referenced by another website using a hyperlink. These include 3rd party websites, directories, social media sites, articles, news and review websites etc. The Links form the basis of the sites popularity, and page rank. It’s essential to make sure that all links remain live and point to the same active page weather new or old.

Both of these areas are directly related to the old sites existing search engine presence and performance. If a strategy for moving and maintaining these links is not put in place before the DNS is transferred to the new site, it is possible that the new site will receive a massive drop in Page Rank, Trust Rank and listing saturation. It can take up to 6 months to recover from this type of situation and unfortunately there would be a percentage of links to the site which will be lost forever.

There are two main strategies which can be used to prevent this from happening and to maintain the sites online presence:

1) To use all existing URL strings, page titles and meta data in the formation of the new site and its pages. The content, page titles and meta data can be improved or adjusted but the relevance of each page will need to be maintained. With the creation of most new site upgrades, this is the most practical way forward and is more time efficient. As the site and its pages will appear the same to the search engines but just upgraded (i.e. the page URL is identical, but the page content and files sizes will be different.), page rank, link popularity and link saturation will be maintained and transferred to the new site. The search engines will notice a difference in page size, files sizes and file names etc. This should improve search engine interest, as they will believe that the content has been updated, as this is across the entire site it will increase robot visits and should lead to the site listings being updated. This should mean that any new pages will be picked up and indexed fairly rapidly.

2) All of the old websites pages are indexed and mapped to their counterpart pages on the new website using a 301 redirect (permanent redirect) and Mod-Rewrite. In most cases each page will have its associate page rank transferred to the new mapped page, but this is not always the case and it will take some time. Quite often search engine listings will initially drop in rank, as all of the site will appear new and then start to increase once the page rank is transferred. Some pages lose their page rank and popularity and it’s difficult to predict the reason behind this. Inbound links from 3rd party websites will be mapped to the new pages of the website using this strategy. Associated page rank will be transferred to the page but this will not be immediate and may take some time, anything from 1-3 months, depending on the linking sites importance. If possible it would be worth contacting link partners and directory sites in order to change the associated URLS. This can be a difficult and time consuming process and as a result it is sometimes more time and cost efficient to continue the sites ongoing search marketing strategy using the new URLS.

In order to help promote the indexing of new pages it will be essential to create regular XML sitemaps (Monthly or when the site has new content added.) and to submit them directly to the search engines, giving them a complete guide of the entire sites page structure.

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It’s getting tougher and tougher to rank in search engines for certain keyphrases. In one sense this is good news: it means that when you plug a keyphrase into Google it means that you won’t get a garbage site. Google doesn’t toughen up its algorithm for calculating page rank just to make site owners suffer: it’s about quality control. This being said, there are news ways to improve your site’s page rank to help you site adapt to the Web 2.0 environment and beyond.

As Google updates its policies, certain practices have become outdated: such as article marketing. It used to be that you could upload the same article to a slew of article directories – either manually or using an article submission service – and you could build up hundreds of inbound links when the article went into syndication. Now Google will discard all of the duplicates and keep one: not even necessarily the one with the highest page rank. This can still bring in traffic from different article sites, but it cannot improve page rank.

Blog commenting is another one that has lost some of its usefulness. A lot of new site owners have never heard of the concept of nofollow. The nofollow tag is a tag put on links that looks like rel=”nofollow” tag. So the code would end up looking like: < a onClick=”javascript:pageTracker._trackPageview(’/outgoing/article_exit_link’);” href=”http://www.yoursite.com” target=” rel=”nofollow” >. What this will do is ensure that Google spiders will not follow the link to your site: i.e. it will not affect page rank. Again, the link can improve traffic, but not your page rank.

Better Methods to Increase Page Rank

With these common pitfalls out of the way, what are some good ways to improve page rank given Google’s new criteria.

1. Identify Nofollow links. Firefox, for example, has a dofollow plugin that will reveal which links on a site are dofollow or nofollow (blue for dofollow, red for nofollow). This is a good way to test a site’s comment section. There are also dofollow directories, which link sites that have nofollow deactivated.

2. Write unique article content. It may be difficult to write ten different posts about the same topic, but it’s recommended. You can then upload ten different articles to ten different article sites. Ten quality backlinks is much better than one. More time put in = more page rank value.

3. On your blog, don’t just write basic information that may be covered elsewhere. Write topically: these are the articles that are the most likely to go viral. People like new news, not a new version on an old topic – however well-written it might be.

4. Get yourself the Google Adwords tool to determine the most marketable keywords in your niche: put these keywords in a title tag and content, without overdoing it. These older SEO tactics still work. You’d be surprised just how many sites still have a title that include a number, not the title of the post.

5. Register with Google Webmaster tools: it will reveal any problems with your HTML code, such as broken links. It will also help with faster spidering of your site.

6. Become a social networker. One thing that is overlooked about social networks is their page rank. It’s not just about traffic from the network. Your Digg link could rank very highly for an important title and post – well before your own site. The more social networks you belong to, the more chance one of those results will show up in SERPs. These links will also improve the page rank of internal pages of your URL – very important to overall page rank health.

7. Become an avid forum poster. Just having a link to your site in your forum profile and signature is helpful – but the more active you are in the forums, the more page rank strength you will send to your profile. Forum signatures are also great for traffic. See tip #1 for revealing which forums use nofollow or dofollow links.

8. Manually add your site to directories. It’s tedious but it’s still important for your page rank. Don’t rely on automated systems because a barrage of site directory links all at once can get you red-flagged by Google. Also, important: write different keywords and site descriptions before submitting your site. If you use the same description over and over this can be seen as duplicate content.

Finally, you should have a plan for all of the above strategies. Even if you have a modest goal of only five new links a day: through comments, directories (there are thousands of potential directories), forum posts, and so on, this will build up over time. By the time of the next Google page rank update, which occurs every three months or so, you will see positive results of your public page rank climbing higher.

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Certain aspects need to be measured to determine the changes undertaken in your site to improve your Search engine traffic. These aspects depend on the nature of your site. Each site will have specific site goals. The best way to find out how well your site attracts and retains visitors to meet these goals is to classify all possible reasons why a user would visit your Web site. The reasons may be as followed:

• For detail information on products/services

• To get email or phone contacts to ask questions about products/services

• Purchase products/services

• Compare pricing of products/services

• Check status of pending order for products/services

• Get more information or tips on using purchased products

• Look for customer service aid

• Report a failure of online forms or shopping cart

• Register for newsletters, product updates, marketing brochures, white papers, etc.

• Discover new products/services

• Join an online community

• Read updated news regarding the business, industry, etc.

• Study information on accessories for purchased products/services

• Sort out problems related to purchased products/service

Once the reason of visitors visiting to your website are identified, you can assign desired actions to visitor clusters and follow their movements within your site to determine how successfully you are receiving valuable Search engine traffic.

Ways to immediately increase Search Engine Traffic

• Write better, more specific, relevant and unique content.

• Give People reason to link to you.

• Provide what your visitors want.

• Obtain quality external inbound links.

• Traffic Analysis Data

• Evaluating SEM Campaign Performance.

Search engine traffic depends upon the analysis of the above data, checking visitor behaviors to test the marketing message on your site, the effectiveness of your offer, the choice of various SEM marketing techniques (site/content optimization, linking strategy, paid inclusion, paid placement, etc.), the choice of search engines (MSN, AOL, Yahoo!, Google, Lycos, AskJeeves, AltaVista, etc.), and many other elements of your marketing campaign. Tweaking your campaign will likely result in increased Search engine traffic – conversions, lower acquisition costs, and improved ROI.

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When talking about search engine optimization, it is almost impossible not to stumble upon the phrase: Google page rank. This term is without doubt very important to webmasters who want to obtain a good ranking and a lot of traffic, but why? Well, by simply understanding how the mathematical formula at the heart of the PageRank (PR) is calculated, any webmaster can influence its website’s Google listing.

Google page rank is one of the methods this search engine has of evaluating the relevance of a web page. The toolbar PR consists of a number between 0-10 which can be easily seen if you have the Google toolbar installed. If you don’t have this toolbar, then visiting quickpagerank.com will allow you to easily check page rank. This website is very easy to use and supplies much more information than the Google toolbar. By simply typing the URL of your site and clicking the “submit” button, you will be able to view your Google page rank, Alexa rank, whether you are listed in Dmoz or not, backlinks showing in major search engines and results coming from AltaVista and the entire web.

PR is short for the Google page rank which is calculated by Google and can range from 0.15 to billions. It represents a “vote” of appreciation or support for a certain website from all the rest existing on the web. It therefore can be zero or a very high number given by the number of links pointing to a site from all the rest. The formula from the original Google paper looks like this: “PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))” and the symbols represent the following: A – the page for which we want to check page rank, T1…Tn – the pages which are pointing to it through links, C(A) – the number of links coming from page A and pointing to other sites and d – damping factor usually set at 0.85. As you can see the calculus is quite difficult and this is because it doesn’t stop here.

It seems quite impossible to calculate how exactly Google page rank is assigned to a certain page because the PR of a page depends on the PR of all the pages pointing to it. This leads to circle calculations as the PR of those pages pointing to let’s say page “A” also have to be calculated and this is done depending on other sites with their own PR. In addition, Google reevaluates websites periodically re-indexing new links and new pages, all updated and better optimized. Its job is quite difficult, but thank god it’s a machine that’s doing it and not a human!

So, the conclusion is that Google page rank is too difficult to analyze. Entire pages have been written on its algorithms and a lot of intelligent minds have struggled to find out the undisclosed mathematical intricacies of the PR. All we know are the simple facts that Google listings are influenced by links, among which one way links prove to be more efficient. Therefore everyone strives to optimize their websites as much as possible for keyword searches which are performed by Google spiders all the time. After doing their best, webmasters turn to check page rank.

A really interesting aspect related to Google page rank is that Google’s listings don’t always show the sites which have the highest PR in their top findings. This is a puzzling fact. To check page rank has become an undisputable habit for webmaster that do their best to promote their online business and obtain more traffic. Sometimes, their main purpose for optimization is to obtain a high Google page rank, but perhaps this is not the perfect approach for Google’s ranking system. Of course, PR is very important, but since we don’t know for sure how to obtain it, perhaps it would be wiser to do our best to improve website quality and promote them by using only the given facts. So, don’t forget that popularity is the key to success! And, after investing in quality, to best analyze your efforts, you should also constantly check page rank and see how things are going from Google’s point of view.

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If you are reading this article, the assumption is that you are already a Facebook member. If you are not, feel free to create a new account. There are good reasons for you to do so because members of Facebook continues to benefit from a plethora of new applications and games.

These games and applications are not developed by Facebook founders or developers. In fact, you may be surprised to learn that these developers have nothing to do with Facebook, except that they know how to develop applications and games on the Facebook developer platform. This one of a kind platform allows enterprising developers to develop anything they want for the Facebook community.

First, we have the applications. When Facebook first launched its developer platform, not many people know how to use it. So the first generation applications are mainly test applications. These are simply applications developed by a number of interested parties. As Facebook continues to grow at a amazing rate, its growth caught the attention of many talented developers.

So the pool of developers continue to grow. And each generation feeds on the knowledge acquired by previous generations, and their skills improved. As a result, they are able to create more sophisticated applications for the community. Everyday, new applications are launched. And they are becoming more and more useful. You can find almost anything you want – from RSS readers to personal organizers. If you have a good idea for an application that is not currently being developed, you can always try your hand at developing one yourself.

If applications do not interest you, you may consider browsing the huge database of games available for Facebook members. Games can be simple and mindless tag games like Zombie, where those who are “bitten” have to go around “biting” other people. And guess what happens to the people who are “bitten”? That’s right. They are required to install the Zombie game in order to go around “biting” other people. This is a classic example of how the viral effect works on social community sites like Facebook.

Of course, not everyone likes to play mindless Zombie games for eternity. Innovative game developers have gone on to create full blown role playing games such as Corruption Unlimited. This game allows gamers to become a mafia gangster. To earn points, one must go around committing crimes in the virtual world. Players who take the time to hone their skills to perfection can expect to win attractive prizes. Contests are being run on a regular basis to help promote the game and encourage activities.

As a Facebook member, you may surprised at the number of pleasant surprises that the Facebook community has to offer. Winning attractive prizes from games like Corruption Unlimited is just one example. On this highly popular website, you may find a long lost classmate, or you may find an application so useful that you didn’t know how you ever got along without it.

The future certainly looks bright and exciting for the entire Facebook community. If you haven’t already done so, perhaps it’s time you create a new account with Facebook, and start winning some attractive prizes for yourself.

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Site owners are on the hunt for the green numbers on the Google page rank toolbar. That’s no secret, but do they all really know what Google page rank is about? How much should you really worry about your online business before you check page rank results? Information is the key to obtaining traffic and becoming the best in a line of business. But not many people pay attention to the numerous articles and websites that offer valuable data on how a site should be made and promoted.

Google page rank represents the basis of Larry Page’s and Sergey Brin’s search engine’s system of calculation. It is only a little part of how it really works and proves that Google’s fame and attention is not random, but obtained due to the quality of its searches. Google is the best search engine currently available and its efficiency is not equaled by any other existing search engine. Webmasters looking to evolve know that the Google page rank is the one who gave it its surplus of query validity and accuracy.

The value of a website on a certain keyword or key phrase (usually typed in by a user) is determined by the way that site is linked to other more or less valuable sites. In turn, those sites are evaluated by Google using the same criteria. In a few words, the whole process resembles a complex web, a combination of variables which are constantly and continuously changing.

When you check page rank, the number you read reflects a current status which might already be changing. Because the Internet consists in so many websites that are updated daily and because so many new pages and links constantly appear, Google needs to make updates as well. These updates can be seen once 2 or 3 months when the “Google dance” takes place and when all new variables have to be taken into consideration. Of course, the process takes place all the time, but only then are we able to see its results through the change of the Google page rank.

If you are interested in how well your site performs when it comes to such an evaluation, you should seriously consider these aspects before you check page rank again: links pointing to your site, the Google page rank of the sites that contain these links, the anchor text of the links and the on-site optimization (meta tags, tags, titles, description, keyword density for site content). As you can probably see, this means there are a lot of aspects involved in page ranking. Many things are controllable and web development companies take care of them in a professional manner. Webmasters are very careful with how they optimize their sites, for example. They carefully observe their Google page rank and constantly seek to raise the number shown by the Google toolbar. Some things are however, uncontrollable. If someone chooses to post a link to your site on his own site which is poorly optimized, his action might have negative effects on yours.

The Google page rank is a very sensitive issue which concerns a lot of webmasters who want their website displayed among the first results Google offers web surfers on certain keywords. Some don’t find it satisfying just to check page rank evolution in time. If for some reasons unknown to them, their Google page rank is modified, even for a short while, PR paranoia can set in. Some optimization methods can even be considered damaging because the PR the webmasters were observing has suddenly changed. The Google page rank is important, but must not be taken that seriously. Google constantly makes changes because the Internet itself is daily enriched with new information. Its spiders crawl up and down the web and their findings can have an effect on your site as well.

Errors can occur, like the very famous “spoofing” effect when a new page can borrow the Google page rank of another better ranked page to which it is connected. But errors can be corrected and so can the result you find when you check page rank. Good PR can turn bad because of a mistake, but it can also turn better just as fast. Your main worry should be to offer valuable information to your targeted public and do so by using the available optimization techniques provided by specialized companies. To regularly check page rank is not a bad practice. It is necessary to keep in touch with how Google sees your site. This is why we recommend using quickpagerank.com, a site that supplies valuable information about ranking in major search engines as well as number of backlinks pointing to your site.

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Earn Money With The eBay(R) Affiliate Program, CB, And Adsense!

The Affiliate Inventor.

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